2016 The Five Concepts Of The Two Sessions Of The National Conference Are Debated. Jingdong Big Brother Zhang East Talks About Pformation And Innovation.

2016 is the year when China enters the decisive stage of building a well-off society in an all-round way.

The suggestion is: "to achieve the goal of" 13th Five-Year ", to solve the problems of development and to develop the advantages of development, we must firmly establish the concept of innovation, coordination, green, openness and sharing.

Regarding this, Zhang Jindong, chairman of the CPPCC National Committee and chairman of Suning holding group, said in an interview that innovation is the first driving force for development, while innovation is the "leftover is king", and the last successful firm is the most successful enterprise.

Innovation is never achieved overnight. The success of Suning's pformation is the result of persistence.

The Central Committee of the Communist Party of China has put innovation in the core position of the overall development of the country, constantly deepened the reform of the science and technology system, strives to promote "mass entrepreneurship and innovation", and vigorously implements the "Internet +" and "made in China 2025".

In the boom of innovation and entrepreneurship, Zhang Jindong, who led Suning 09 years to pform from the peak of the chain to O2O, has brought us a "bitter medicine": innovation has never been a fish for three days or a two day net. It needs not only creativity, but also a large amount of resources integration, such as capital, technology and talents, and time accumulation.

We can see that on the one hand, new industries, new formats and new business models are in the ascendant.

From 2013 to 2015, online retail sales grew by more than 40% annually, and the annual volume of express business increased by more than 50%.

But at the same time, a large number of start-ups in the Internet field have been killed for a short period of one or two years.

As the pioneer and practitioner of the domestic O2O mode, Suning Yun has just surrendered its operating income of 135 billion 600 million yuan in 2015, an increase of more than 24% over the same period last year, and the total scale of commodity trading on the online platform increased by nearly 95% over the same period last year.

Zhang Jindong pointed out that innovation is never achieved overnight. The success of Suning's pformation is capricious. It is also the result of long-term layout and persistence.

Supporting economic growth "four changes", Zhang Jindong believes that 16 years is the "opportunity year" for enterprise development.

Recently, the international community has repeatedly seen the voice of China's economic growth.

Soros, a financial predator, issued a "empty singing" speech on the Davos forum.

But for the current situation of Chinese economy, Chinese President Xi Jinping has summed up the following four "no changes": the fundamentals of China's long-term economic development have not changed; the basic characteristics of good economic resilience, sufficient potential and large room for maneuver have not changed; the good supporting foundation and conditions for sustained economic growth have not changed; and the trend of economic structural adjustment and optimization has not changed.

Facing the new normal of economic development,

In an interview, he said he was optimistic about China's economic growth.

In particular, he pointed out that this year should be a rare opportunity for enterprises in big consumption and large service sectors, because the contribution rate of consumption to China's economy has reached 66.4%, which has become the first driving force for economic growth.

Zhang Jindong believes that, on the one hand, the income level of the one or two tier cities continues to increase, the urbanization of the three or four tier market accelerates, and the quality and demand opportunities in the pan Internet consumption field are unprecedented. On the other hand, the "supply side reform" line is timely launched and has become the latest direction of the national macro-control.

For the retail industry, the supply side reform urges the retail channel to continue to pform the upstream and downstream businesses to the essence of business. Through retail format innovation, supply chain optimization and big data application, it promotes the upgrading of zero supply relationship and promotes the upgrading and development of the new industry.

Not long ago Suning convened the global household appliance partnership conference, announced the launch of 20 million household appliance single product tenders, through the big data analysis to accurately customize consumer demand, and guide home appliance manufacturers "flexible production", which is the best example of C2B data supply chain leading the supply side reform; finally, with the decline of raw materials and energy costs, the moderate depreciation of the RMB and the reduction of financing costs, it has created a very good window period for the investment of enterprises.

Suning industry upgrading, sword means "quality life".

In the "three carriages" driving economic growth, consumption plays a more and more important role in China's economic development.

And stimulating consumption requires not only upgrading and upgrading traditional consumption, but also developing new products, new formats and new consumption vigorously, so as to create demand by innovating supply.

As the largest commercial enterprise in China, Suning is based on retail business.

It helped open the door to industrial upgrading and development, and created a new pattern of collaborative development of Commerce, real estate, culture, investment and finance, which brought richer quality life experience for consumers.

The Jiangsu Suning football club, which is in the limelight in recent years, is a good game for Suning in the sports industry.

Zhang Jindong pointed out that retail, real estate, culture and finance shape the quality of life experience, while investment is the pool and adhesive for building and upgrading the industrial ecosystem. The future is not only a professional and quality Suning, but also a colorful Suning.

Suning will continue to strive for innovation in big consumption and big service areas, insisting on innovation, and the "minority" from the layout will become the "majority faction" that complies with the development of the times.

The following is the original speech:

Zhang Jindong: 90 after Suning releases five industries "gravitational waves"

Zhang Jindong talks about Innovation: from "minority" layout to "majority" market

Zhang Jindong talks about economy: unlimited scenery, high risk and high consumption opportunities

Dear media friends,

Good evening,everyone!

Every year during the two sessions, no matter how busy we are, we should get together with our media friends. Although this year is still busier than usual, I still told my team a month earlier that we must leave this time.

This is like everyone's expectation of family reunion at the end of the year, which is a habit in my mind.

This year, the global economic downturn is very heavy, and our country can not be left alone. Therefore, it is generally believed that this year will be a difficult year for enterprises.

But I think 2016 is not necessarily as cold as the outside imagination. Perhaps for many enterprises, this year is just a rare opportunity year.

From the perspective of the economic environment, I believe that the "three carriages" driving China's economic growth are turning into an "engine".

Just a few days ago, the data disclosed by the Ministry of Commerce showed that in 2015, the contribution rate of consumption to China's economy reached 66.4%, which has become the first driving force for economic growth, and this growth trend is still continuing. This is encouraging for enterprises in big consumption and big service markets.

So this year's two sessions, I have brought 5 proposals, two are related to stimulating consumption: one is to strengthen the training of rural electric business talents, and vigorously develop rural electricity providers; the other is to accelerate the development of cross-border electricity supplier O2O and promote consumption upgrading.

The former is to pry the most basic rural market in China, and the latter is to facilitate people's overseas consumption.

Both are the ends of consumption, and both have enormous potential for exploitation.

At the same time, I am also advocating collaborative innovation and entrepreneurship between government, enterprises and research institutes in this year's proposal, because this is an important force to promote the future development of China's economy.

In fact, China is releasing huge consumption potential, which has been shown on Suning platform.

We just released the performance bulletin in 2015 a few days ago. Last year, our total channel growth reached 24%, and the online growth rate reached 94%. This is the biggest growth rate since we launched the pformation and development. Suning's pformation has entered the fast lane of harvest.

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Moreover, the release of consumption potential can also stimulate the vigorous development of the cultural entertainment and sports industry, and the opportunities and the energy released by it are far beyond our imagination.

In terms of football, people's attention to football has reached unprecedented heights. This will greatly promote the development and prosperity of China's football industry. However, the foundation of football in China is still relatively weak, especially in the aspect of youth training system. In view of this problem, I have also brought forward a proposal on strengthening the effective combination of educational resources and football talents and speeding up the construction of football training system.

To sum up, we should also feel that 2016 should be a rare opportunity for enterprises with big consumption and large service areas. This is mainly reflected in three aspects:

First, we are faced with the opportunity of quality consumption.

This year, China has entered the crucial stage of building a moderately prosperous society in all respects. The income level of the one or two tier cities will continue to rise, and the acceleration of urbanization in the three or four tier market will bring about a high growth in quality consumption and brand consumption.

At present, the high growth of sales of goods such as Su Ninghai's purchase and Suning Chinese characteristic Pavilion is the vane of this trend.

In 2015, the consumption of overseas Chinese was about 1 trillion and 200 billion. During the Spring Festival this year, CCTV news broadcast also reported the hot shopping situation of domestic tourists in Japan. At that time, the shopping scene was reported in our Suning LAOX.

In fact, since last year, LAOX has become one of the most popular places for domestic tourists to purchase in Japan.

Chinese people buy goods abroad, which shows that the Chinese era of quality consumption is accelerating. This is definitely a good thing for Suning, who owns the O2O quality channel.

At the same time, along with the improvement of well-off living standard, the consumption of services and cultural entertainment products will surely become the new mainstream of stimulating consumption growth, which will also promote the development of Suning hotels, squares, culture, sports and other industries.

Two, the C2B data supply chain is the opportunity to lead the supply side reform.

In recent years, I have seen some media friends reporting on overcapacity, high stock and high backlog. In fact, suring has been actively exploring new breakthrough paths with brand enterprises.

I will not tell you that during the time before and after the Spring Festival today, apart from participating in the group's major meetings, I received almost every day, such as Samsung, Haier, TCL, Xiaomi, ZTE, Nubia, Mei and LG, and other brands to discuss how to improve the level of supply chain cooperation.

Just two days ago, we held a supplier conference of household appliances categories, and hundreds of brands gathered in Suning. At the meeting, we made it clear that Suning was open and willing to regard the development of the brand enterprises as the fate community. We should not only vigorously support the development of e-commerce channels for brands, help them to enhance their operational capacity, but also provide them with a series of resources support such as traffic, operation, data, logistics, finance and customer service to help them grow bigger and stronger.

At the same time, we also made clear that we should build up C2B reverse driven supply chain management capabilities with the help of big data analysis and cloud computing services, and lead the design, manufacture and order supply to drive the upgrading and development of the upstream industry.

Three, low cost drives high investment, high employment and high growth opportunities.

The low cost of raw materials and energy, the moderate depreciation of RMB and the decrease of financing cost create a very good window period for the investment of enterprises.

At present, Suning O2O model has been formed, and the real estate investment model has been set up.

Some of the media friends here may have visited Suning's cloud stores and Suning square throughout the country, and some of them may have stayed in our hotel.

Next, we will continue to intensify the development and construction of the Plaza, hotels and even theaters. This year, in Shanghai and other places, we will open a group of hotels and squares, and welcome you to visit the experience.

In such a low cost window this year, I believe Suning will complete a round of high investment, high employment and high development counter attack.

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So, I think real entrepreneurs will pay more attention to themselves rather than the market environment, because the market environment is fair for every enterprise, and entrepreneurs can not change, but we can strive to improve ourselves.

Even for many enterprises, "unlimited scenery in dangerous peak", when the market is not good, the more it can achieve overtaking in the curve.

Last year's two sessions, I also said in this place: "Suning's pformation is not" Duang "came out, but rather capricious.

In the following year, I believe the whole society feels the "gravitational waves" emitted by Suning. The media friends here may feel the strongest. Even some of the media friends haven't left Nanjing for a month, and they keep watching news and reporting every day.

Whether it is our strategic cooperation with Alibaba, Wanda and other enterprises, or Suning football club, strategic investment zhongnubian, as well as the increasing number of Suning Plaza and hotels began mass construction and operation, all of which make our brand image more and more rich and diverse.

All these should be grateful to the Internet, which is the pformation of our Internet based on the retail industry, helping us open the door to industrial upgrading and development.

We use the Internet to develop the five industries, which can be said to be a change of opportunity. The goal is to relentlessly convey the social forces leading the industrial ecology and creating quality life together.

Like many young people, Suning is also 90 years old and is at the age of the most youthful and innovative spirit.

Therefore, we dare to accept new things. Using the Internet not only breaks the ceiling of retail development, but also breaks the ceiling of the industrial layout of enterprises.

It can be said that this change is based on the upgrading of the Internet retailing industry, allowing Suning to create quality life and lead the development of industrial ecology.

Retail, real estate, culture and finance shape the quality of life experience, while investment is the pool and adhesive for building and upgrading the industrial ecosystem. The future is not only a professional and quality Suning, but also a colorful Suning.

In the face of constantly changing and accelerating external environment, Suning's change is only an inevitable epitome of the development of this era.

I always believe that adapting to the times and constantly innovating is the only choice for an enterprise to move forward. This is the real reason why we resolutely and decisively did not hesitate to change.

But how to grow into an enterprise of the age, I also want to share with you three points:

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First, we should boldly do counter cyclical layout.

The pformation and innovation of enterprises are never linear development, and the development of enterprises will not be smooth sailing.

As an entrepreneur, at the height of the development of enterprises, we should have the sense of crisis and start a new round of layout. When enterprises are subjected to external pressure and criticism, they need to maintain an optimistic posture and strong toughness.

For Suning, our every pition is precisely from the layout of reverse cycle. In 1999, when our air conditioning wholesale sales were the most popular, we almost cut down half of our business and resolutely pformed retail sales. In 2009, it was in the peak period of our chain development, and we threw ourselves into O2O retail.

But now it turns out that every layout is ultimately verified by the market.

Two, innovation is often left behind.

Many enterprises are innovating, but innovation has never been a three day fishing and two day drying. It requires not only creativity, but also a large amount of resources integration, such as capital, technology and talent, and time accumulation.

In 2013, I talked about the O2O mode in Standford, USA. By 2014, a large number of enterprises and venture capital poured into the O2O field, but in 2015, the avalanche seemed to dissipate.

Looking back, some enterprises are playing the concept, and there are no substantive initiatives; some enterprises are only innovative at a certain point, lack of system support; and quite a number of enterprises, although the mode is very novel, but lack of resources, technology, talent and other resources matching is not enough to support the long road and long run.

Therefore, I think innovation is never achieved overnight. It needs to experience the process of accumulation from quantitative change to qualitative change. The firm that is the last to persist is the most successful enterprise.

Three, we must do the "majority".

In the initial layout and development of enterprises, enterprises need to be "minority", because only when they are far more distant than most people and have more forward-looking thinking, can they seize the advantage of preemption.

But any enterprise needs to develop greatly and get a broad market. It must enter the big market. It must conform to the mainstream demand of the society and satisfy the consumption habits of most users.

For example, O2O retail, quality consumption and so on, which are all "the majority" in the future.

Therefore, only by making the layout of the "minority" can we take the initiative; and only by becoming the "majority" in the future can we get bigger and stronger.

Members of the media, friends, the market is not good or bad, the key is how to understand and grasp the enterprise. This is the biggest sentiment in Suning's development over the past 20 years. From traditional retail to Internet retailing to the five major industries, Suning is getting bigger and younger.

Today's Suning has made everyone's eyes shine. I believe that in the 2016 year of opportunity, Suning brings you a lot of surprises.

This year is the year of monkey, and also the year of good luck. Here I wish you all monkey year, thank you!