Finding The "Golden Location" Of A Shop Must Be Fastidious.

Why do some shops in remote alleys thrive every year, and some shops in prosperous areas are hard to do? Experts put forward five suggestions.

First, open channels to find shops.

Many entrepreneurs like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet.

In fact, with the development of the Internet, many people will publish the information of pfer and rent through the form of network.

But many

The information in this area is too scattered and incomplete, and the expiration date is too much. This will also waste a lot of time.

Therefore, we must open up channels for shops, and look for more professional websites.

Two, shop location must pay attention to the flow of people around, traffic conditions and surrounding residents and units.

For business entrepreneurs, "

"Money flow". Do not choose to be in remote areas for fear of competition.

In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.

Three, the location should be forward-looking.

Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Four, pay attention to the cost performance of rents.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan -5000 yuan, which can guarantee a certain gross profit margin.

Five, look for

We must combine projects.

Now many cities, a street is a feature, so look for stores to find out according to their own projects, such a business is easier to succeed.

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The location of a store has a very important influence on the clothing store. A good shop site can make the clothing store have a good source and good business.

Generally speaking, the prosperous zone is definitely the first choice to open a clothing store.

However, some franchisees can not set up shop in the busy area because of limited funds.

But don't worry, you can skillfully use the "parasite" to achieve unintended effect.

Next, I want to introduce the specific method to you.

First of all, you have to know where people are going, not just there. You can spend some time calculating the volume of people in the morning, afternoon and evening in the area of interest. The number of people entering the shops is counted. The proportion of office workers, students and housewives in the people who go through them, and at least on weekdays and weekends, will be able to know the distribution of the crowd.

In this way, you can know that your effective customers and potential customers account for about half of the total traffic volume.

In addition to where people go, you have to consider how long it takes people to get to your store. Do they have time to go to your shop and take a look around.

The second step is to inspect the surrounding environment. The two step is to observe the surrounding environment. First, from the perspective of businessmen, what are the signs that the location can create performance? What is the fixed population consumption rate in this area? Secondly, from the customer's perspective: will you be shopping here? What crowd are you shopping here? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circles.

The most taboo place to find is to see someone else succeed, so they want to replicate a shop next door.

In addition, if you can take a step ahead of others to intercept customers on the customer's route, always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead. Otherwise, the business may be affected by the downwind of the same nature store.

Competition is the eternal theme in shopping malls, and its rule is survival of the fittest.

Please look at the shop front with the mood of your first date.

First look far, look closer, imagine your shop in this space feel, once the shop name on the sign, will be very conspicuous?

Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.

Customers will think that the quality of the goods adjacent to each other is quite similar, so it is very important to be in the same place with similar or related brands.

For example, when we open our shop in the women's shoe store, women's bag store, large gold shop, shopping mall or supermarket, customers who visit these places will also be attracted by our store.

In addition, if you can meet a good neighbor such as dry cleaners, that's better. Because these stores have the opportunity of "two visits", people will send clothes to wash, and they will be brought back again every few days. Post offices, supermarkets and banks are also, if we can publicize these places in place, that is definitely a great plus for our business.