How To Open A Women'S Clothing Store?
It is said that women earn money well, but many friends run women's clothing stores, but they suffer a lot. In fact, the location of the first step is very important.
Run a family
Women's wear shop
If you want to make a profit, you must have effective passenger flow to consume. How to improve the effective passenger flow? The location of women's clothing store is very important.
So today Xiaobian will tell you about the three prime locations of women's clothing store.
Urban central area: this area is generally a commercial center and a downtown area.
The business activities of this kind of business circle are frequent, which is very beneficial to the operation of the shops.
Business activities are frequent and business atmosphere is good.
The choice of such a business circle can be close to shops that can borrow passengers.
For example, clothing stores, nail shops and so on.
High density residential areas: the population of the residential areas is relatively concentrated and the population density is relatively high.
In such areas, consumers are confused at all levels, and people of all ages and social strata have.
Franchisees should know their business before deciding the storefront.
Brand positioning
Is it consistent with the consumption level of the business circle?
Convenient pportation area: many sellers who do not have the purpose of shopping prefer to shop on the way.
Therefore, the location of women's clothing stores must ensure the convenience of pportation.
Generally speaking, shops can be selected near or near the bus stop.
Of course, franchisees should take some time to understand the main and minor roads of the business circle.
Women's wear shop
Golden Section
It is still worthy of reference.
In general, your women's clothing store is open in these places, plus a good way of business promotion, business will be very prosperous! How to site is still more critical.
No matter what shop you open, it is worth learning and understanding.
Especially in the women's clothing store.
How to choose the location of clothing franchises?
First step: market analysis and effective business circle analysis
Generally speaking, there are larger traffic fields in all cities, such as business centers, railway stations, long-distance bus stations, bus stops, commercial pedestrian streets, campus gates, popular tourist attractions, large wholesale markets, and large and medium-sized residential areas.
Chen Yan believes that because these areas belong to commercial concentration areas, shops in busy streets and bustling places are often more successful than the ordinary ones.
However, when choosing a location for clothing franchises, it should be noted that the competitors in the business circle are not too easy, and the best clothing stores should not exceed three.
The second move: confirm the address according to the main products.
The choice of business location is related to the interest of main commodities and potential customers. All walks of life have different characteristics and consumption targets. The prosperous commercial area is not the first choice.
Chen Yan pointed out that when choosing a clothing store, we should have a clear understanding of self run products and target consumer groups, and we will win if we know who we are.
For example, convenience stores and small and medium salons can be opened near community residential areas, while bars and teahouses can be opened near downtown areas.
The third step: the advantage of the intersection at the subway station is obvious.
The corners of the intersection, or the convenience of traffic, are usually larger than those of public pit facilities such as footbridges, underground passageways, bus stops, subway stations and light rail stations.
Shops on the same floor and location are not the same price, but the shops with better visibility and no shelter are relatively high rents, and they are also hard to find in the market.
The fourth move: to have clear property rights relationship with the landlord.
Usually, the property right of the franchised store can be used for at least 5 years, and at least 5 years or even longer for the purpose of lowering the rent.
In addition to settling the rent, we should also pay attention to the relevant additional conditions so as to save a lot of expenses.
If normal heating, water supply, electrifying and telephone making can be done, can the shop roof, floor and walls be repaired, and water and electricity facilities can be purchased or maintained.
In addition, Chen Yan reminded investors that the infrastructure should be agreed in advance in the contract to avoid unnecessary disputes with landlords in the future.
The fifth recruit: choose the suitable shop area.
The investment in shops is different from the usual property investment. The tenants of different formats have different demand for the shops.
Take clothing and catering as an example. Generally speaking, a small clothing franchisee has an area of 30 square meters, while a small restaurant has an area of 50 square meters.
If the pursuit of small areas, shops can withstand the format will be very limited, the flexibility of shops will be greatly reduced, virtually for future shops or rental leasing increased some difficulty.
If the shops do not have the right tenants, the rent return is naturally impossible.
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