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Zhou Chengjian, Chairman Of Metersbonwe Explosion, Was Taken Away By Police This Afternoon.

2016/1/7 16:03:00 33

Brand MarketingIndustryMetersbonwe

In January 6, 2016, according to the article published in the WeChat public "economy talk", Zhou Chengjian, the chairman of Metersbonwe, was taken away by police this afternoon. The article said that the exact message was still being followed up, and the real reason why it was taken away was unknown.

Metersbonwe is a private enterprise founded by Zhou Chengjian in Wenzhou. The opening of the first store in Wenzhou liberation theatre in April 22, 1995 marked the official appearance of Metersbonwe brand.

Since its establishment, enterprises have persisted in the sustainable development of brand chain operation.

Garment industry

Taking the lead in adopting the "virtual management" business model, relying on brand marketing, design, information technology and talent team building in the fierce competition in the market has formed its core competitiveness, and has won worldwide attention.

In the 2004 year of the year, Metersbonwe's total system sales exceeded 2 billion 500 million yuan.

As of November 30, 2005, the group has eleven branches in China, namely, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi'an, Tianjin, Tianjin, and nearly 1500 joined and direct shops (15 of which have more than 500 square meters of flagship stores). The company's direct sales system has reached more than 4000 employees, with more than 10000 employees in the whole system, and has become one of the leading enterprises in China's casual wear industry.

In August 2008, the company listed on the Shenzhen stock exchange with the stock code "002269".

At present, the market value is around 15 billion RMB.

Previously, China apparel network also reported exclusively that Metersbonwe invested 1 billion 800 million yuan to build a global fashion industrial park in Pudong New Area, Shanghai.

Mr. Zhou Chengjian, chairman of the board, said that Metersbonwe fashion industrial park will be built as a platform for the company's new round of industrial upgrading, so as to provide sufficient space for Metersbonwe's development in the next 20 years.

Zhou Chengjian also pointed out that after the completion of the headquarters, the United States will build a fashion industrial park.

In addition to the continuous expansion of our own brand, the future US bond business will integrate the global fashion brands to serve the Chinese market and serve Chinese consumers.

At the same time, we also adapt to the pace of the times to build a customized business for the vast number of consumers.

In the future, Metersbonwe will develop on these three businesses.


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