Mogujie.Com Hand In Hand To Say Beautiful Wedding Hall

On the first day of the new year, the news of mogujie.com and beautiful news about the happy event began to circulate in the Internet circle.

According to the news, mogujie.com and beauty said that these two rivals had been shaking hands and were about to enter the "marriage hall".

Yesterday, fat cat was confirmed from the top level of beauty, and the formal merger and acquisition of mogujie.com said that the merger agreement is coming to an end and will be announced soon.

At the same time, fat cat has also been confirmed that the merged mogujie.com and Mei said there will be no joint CEO, and mogujie.com CEO June will dominate the whole team.

The merger of mogujie.com and Mei said that as early as the end of last year, there was a rumor that the two sides would sign the merger agreement at the end of December. But seeing that the end of 2015 has come to an end, it has not seen its concrete action. In fact, the merger of the two is not surprising to many people who are familiar with them.

"Mogujie.com and beauty are like twin sisters."

Founded in 2009 and 2011 respectively, the beautiful saying and mogujie.com are based on Taobao's shopping guide business.

Both sides are also highly invested capital.

As the first merger of the Internet circle in 2016, mogujie.com and beauty said

It also confirms that the tide of merger in 2015 will continue in 2016.

From the current situation, we can see that there will be more mergers and acquisitions in every field of the Internet due to the continued contraction of capital market and the needs of BAT giants.

Which companies are most likely to be the next couple to enter the marriage hall? Before forecasting, first review the past 2015 and summarize some rules from these mergers.

The first common feature of these mergers in 2015 was "burning money".

The first combination of drops and fast is a typical example.

The mode of burning money leads to a high degree of dependence on capital.

Once the capital is not up to date, it is very likely to end the burn through mergers.

And investors' right to speak will also increase.

The profit driven nature of capital drives investors to match their competitors to merge.

In addition, there are third strong competitors in the industry.

And began to encroach on the existing markets of both parties.

It is even possible to directly subvert the original company.

Uber, everyone car, Jingdong home, Baidu Nuomi, word of mouth, donkey mother and so on are all the new competitors. Third, the mode of merging is basically the same, which provides the most basic possibility for merger.

In 2013, as Taobao tightened its policy on the shopping guide platform, mogujie.com and Mei said that it had embarked on two different ways of pformation. Mogujie.com was the flagship of the girls' department.

But the basic position of the two is still to lock the vertical of young women.

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The similarity of user groups also leads to increasingly fierce competition between the two.

In 2015, mogujie.com took the lead in taking the "net red" group to create momentum for the entire platform.

In the same year, Mei said and mogujie.com spent a lot of money on hiring idol idol Lu Han and Li Yifeng.

Although neither side has disclosed the endorsement fee of Lu Han and Li Yifeng, with the strong popularity of the two people, there should be no suspense about the cost of endorsement.

Financing, according to public information, beautiful said last August

Mogujie.com has completed the fifth round of financing from high alley capital, and mogujie.com has just completed its 200 million dollar D round of financing from Tito capital and Ping An in November, and failed to meet its original expectations.

In 36 krypton released the ranking of China's first tier companies ranked 500 in the list.

Mogujie.com valuation of RMB 9 billion 560 million yuan, Mei said the valuation of 5 billion 980 million yuan, the two valuations have shrunk dramatically.

Today, the two sides shake hands and say yes, obviously there is a warm embrace.

Of course, the joint venture capital of the two sides is also happy to see such a result.

Although neither side has disclosed the details of the acquisition, it is certain that after the merger, mogujie.com CEO June will lead the whole team and adjust the two business lines.