Cross Border Investment Is Frequent In Apparel Industry. He Paid Huge Sums Of Money To Take The Internet Express.

The apparel industry has recently seen cross-border investments.

Sino

Limited by Share Ltd recently announced restructuring plan, the company intends to 14.08 yuan / share price, through issuing shares and payment of cash, acquisition of 11 billion yuan of Internet startups company Xinghe Internet 100% equity, to achieve "

Transformation.

In costume experts,

Cheng Weixiong, general manager of Liang habitat Brand Management Co., Ltd., seems to be in a downturn in the clothing market.

This kind of capitalization operation is beneficial to corporate profits and investors' income in the short term, but in the long run, this conceptual pformation is not conducive to the development of clothing enterprises and brands themselves.

Hinur's announcement shows that the company intends to pay 7 billion 89 million yuan in the form of share price and pay 3 billion 911 million yuan in cash.

At the same time, the company intends to use the price of 14.08 yuan / share to sell 491 million shares of the non-public offering to the shin lock group, Xiang Feng Ho Shun, Sai Tuo industries, etc., and raise matching funds of 6 billion 910 million yuan to pay the cash consideration, the Internet venture platform project and the supplementary working capital for the paction.

The deal is not a small number for hill.

Hinur's financial report shows that as of the three quarter of September 30, 2015, the company's total assets amounted to 2 billion 670 million yuan.

And in recent years, the performance of the company has been very difficult. The company's first loss since its listing in 2014, its revenue dropped 18.25% to 1 billion 29 million yuan, and its profit plunged 168.97% to negative 62 million yuan.

Xinghe Internet is an Internet joint venture platform established in 2009. It mainly locates in the Internet domain, such as digital entertainment, O2O, big data, mobile media and so on.

Hinur announced the Xinghe interconnection audit report shows that as of October 31, 2015, Xinghe Internet total assets of 3 billion 762 million yuan, 2014 and 2015 1-10 attributable to the parent company's net profit were 488 million yuan, 464 million yuan.

Beijing Business Daily reporter called Hinur, trying to understand how the company's clothing business combined with the Xinghe Internet, customer service claims to be a public notice, but the announcement did not specify.

Cheng Weixiong said he was not optimistic about the acquisition.

"As a Menswear enterprise, the main business is in danger. In the first half of the year, its revenue is only 500 million yuan. Now it has spent 11 billion yuan to buy Xinghe Internet to make Internet pformation, and the business of Xinghe interconnection is actually not related to costumes, so it is difficult to combine to realize the real Internet pformation.

Using the shell of the listed company as a capitalized operation and taking the Internet express quickly, the conceptual pformation may not be able to achieve the purpose of hnoer's imagination in the future.

Cheng Weixiong also said that in the downturn of the clothing industry, many poor listed clothing enterprises tried to realize diversified development through capitalization operation and cross-border investment, so that they may get some returns in the short term, but in the long run, such investment will not help the main business.