Three Cell Group, Another Way To Fight The "New Strange" Brand, The First Domestic Main Line Experience Shop.

Just Ali JD.COM While other big business people are keen on online "horse race", buying or building their own stores, some retail giants in China have already set a new path, aiming at the less competitive blue ocean area.

In December 22nd, the domestic retail industry giant three group group announced at its headquarters in Nanjing that it has a half century old new Brookstone chain store (Chinese Name: Boston). The first store will arrive in Nanjing, China on New Year's day in 2016. This is also the first offline experience shop in China.

In the United States and in Puerto Rico. Market And almost everywhere in busy airport Brookstone, its location is very unique, specializing in the sale of the world's latest and unique high quality intelligent technology products, such as a non embroidered steel automatic decanter, cat headphones, night running shoes and so on. Therefore, it has become the pronoun of "new, strange and special" products in the eyes of Americans.

"In our store, customers will be able to experience an interesting interactive shopping experience." Xin Kexia, President of Brookstone China and President of Hong Tu high tech, said that young parents can bring their children together to play with environmentally friendly, non-toxic, easy to sculpt colorful sand. Children will be willing to try and make all kinds of shapes, and parents will also enjoy their childhood together. If tired, customers can lie on the massage chair and enjoy the massage while experiencing the sleeping function of the sleeping apparatus. "Even if they sleep, the salesperson will not disturb". According to reporter's understanding, Sanzi group bought the US Brookstone (Boston) in 2014.

Reporters noted that this is the three groups to lift. Retail transformation The latest attempt of "red cap" is also a survival strategy for the traditional retail bigwigs to open up a new path and open up a close hand fight with the electricity giant.

Over the past two years, the major electricity suppliers have been online "enclosure". For example, Amazon, an e-commerce giant, opened its first physical bookstore in Seattle, USA. Dangdang announced that it would open 1000 offline bookstores nationwide in the next three years. The music company, as well as Xiaomi, which is praised by Internet companies, has also said that it will open stores next year. As for "Teng (News) 100 (degrees)", Jingdong mall holding Yonghui supermarket, Ali Suning "marriage" and so on, are the classic case of the integration of e-commerce giants and entities, O2O online and offline.