Banana Republic New York Fashion Week Series Will Be Released

Although the American fashion designers committee is still researching and discussing whether it will make more sense to make New York fashion week a consumer oriented activity, several brands such as Rebecca Minkoff and Banana Republic have been planned to put into practice in February next year.

WWD reports that Banana Republic will show some instant purchases at the 2016 fashion week in New York.

。

In the past, fashion dress was shown on fashion week in New York, but it was pointed out that the way of direct selling is brand new this season.

The fashion show will be held in February 13th. All buyers can purchase a series of 2016 women's wear limited edition products through the Banana Republic website.

Banana Republic brand parent company

The group released the third quarter report. Net profit fell to 248 million US dollars, or 29.3%, in the first three months of October 31st compared with 351 million US dollars in the same period last year.

Net sales fell to 2.9% from 3 billion 970 million US dollars in the same period last year to 3 billion 860 million US dollars.

Its Banana Republic brand performed poorly, and global sales fell by 12%. Banana Republic creative director Marissa Webb has unloaded the position of creative director.

Lexi Tawes told WWD: "there are many discussions about selling directly to the consumers of fashion week products.

Therefore, we have decided to provide them with a set of clothes that can be purchased instantly at the fashion show. "

These costumes will be part of the autumn series, but Lexi Tawes says the aim is to make them "fashion lovers not seasonal" so that consumers can wear them in the spring.

Banana Republic has been seeking to re-establish connections with its customers.

The brand is facing a test of sales laggard this year, and has just launched new summer products.