Wulanchabu Jining Leather Industry To Increase O2O Mode

With the development of China's leather industry entering a new normal situation, the development of Jining International Leather City in Wulanchabu has been developing vigorously. After achieving outstanding achievements of maintaining 1 million 500 thousand tourists per year, the sales revenue in the first half of this year reached 500 million yuan. Recently, the leather city has launched offline experience and online trading. O2O The new mode and two-way, open and professional e-commerce platform "leather collection network", and signed a cooperation agreement with more than 30 domestic sweater enterprises.

It is understood that Wulanchabu is making prairie skin brand In the process, with the goal of building a national and regional leather trading center, Jining leather processing Industrial Park and Jining International Leather City have been planned and constructed, forming a largest leather shopping center in the northern region with production, marketing and research and development. At the same time, the industry has been forced by the market to further extend the industrial chain, and invest 130 million yuan to build up an area of 3000 mu of fur and meat processing Industrial Park in Chai right rear banner. At present, 51 enterprises have been settled in the market, and gradually form a leather leather industry chain with leather making, processing, marketing and cultivation.

Under the new normal economic situation, Wulanchabu City Leather industry Actively developing the market and selling varieties, naming the 6, 7 and 8 buildings of leather city as "Jining international sweater city", and signing a comprehensive strategic partnership agreement with the Zhejiang costumes creative association and other departments, signing a cooperation agreement with 30 enterprises of Hebei Boya cashmere Co., Zhejiang deer King Industrial Co., Ltd., providing free access to the venues, and strive to build the first professional market of northern leather plush.