Vegetable Hundred Electricity Supplier: "Three Ideas" To Optimize Online Products

On the line, Cai Bai is known as "China's first gold company". But on the line, why can we win the recognition of online consumers? The answer given by Dong Zhenbang is that Cai hundred electric providers constantly optimize products and choose more suitable online consumer demand.

Although vegetable 100 is a "new recruit" in the field of electricity business, but by stationing in the big business platform, relying on solid solid fortress accumulated over 30 years, such as brand reputation, product quality, R & D capability, after sales service, and so on, we can open up the whole network sales channel, let online and offline work together to better integrate and promote the development of vegetable 100 brand. This is the big goal of the vegetable business team.

First, design leads the needs of young market.

Vegetable hundred registered the product brand that belongs to the electric business -- the teacher of the future.

In the CAI Bai group, "go with the master" as a high-end item of vegetable jewelry, exhibitions of jewelry designers at home and abroad are held every year.

The "future teacher" wants to pay close attention to the cutting-edge designers in the industry, or is trying to become a leader in the industry. This group of people is in the process of incubation. "One is to publicize them, to promote the younger generation of our brands, so that young people can also care about the jewelry of vegetable dishes; the two is to train young people."

In the future, more professional works will be presented on the platform of "future teacher", so that consumers can buy customized products.

At present, online exclusive commodities account for 10%-15%, and there will be more and more Internet funds in the future.

Dong Zhenbang disclosed that this is a vegetable valued item.

Dong Zhenbang told reporters.

The biggest advantage of being an electronic business provider is that from 1985 to the present, the reputation of the hundred hundred brands accumulated over the past thirty years, the loyalty of the customers, and the unique culture -- a sense of reassurance, has been exerting a subtle influence on the customers who do not know the vegetable brand online, which is different from the lack of offline brand awareness of some pure Internet companies.

"We bring customers not only a shopping experience, but a solid feeling of wearing jewelry. These ideas extend from offline to online.

Since last year, some strong brands have begun to touch the net, and the whole industry has changed.

It can be seen that the top 10 in 2013 may also have some online jewelry brands, but after a year of adjustment, they will naturally be eliminated.

Dong Zhenbang said that the commodity return of vegetable hundred line is in accordance with the standard of vegetable 100 group, the formal invoice is issued, so that the customer purchase is still very practical and assured, and keeps the price of online and offline unified.

Online products should be controlled within thousand yuan, not expensive.

Excluding investment bullion, the guest list stays at 1000 yuan.

It is the strategic layout of vegetable 100.

Dong Zhenbang believes that in 2014, Cai Bai electric business is preparing to test the water warm-up period. This year is a fast growing period. Next year will be a year of change.

"Not only in Tmall, Jingdong, these electronic business platform for sale, next year, Cai hundred electric business will try more new business models, such as now relying on the entity store to do online and offline o2o, and WeChat's distribution platform, in the future may follow the trend of developing rural electricity providers, sinking three or four line cities."

Internet + is an irreversible trend, and traditional enterprises must face it.

Cai Bai has already made a good start. The next step is to train young consumers' shopping habits, so that more people can buy gold and jewellery products online.

At the same time, lay a solid foundation for the future development of vegetable hundred chain, and provide accurate data for decision-making.

"Customers are now buying hundreds of jewelry on the Internet. In the future, when they come to the door, they will go to buy it, which is mutual influence, line to line drainage."

Dong Zhenbang said.

In the future, the vegetable business will continue to develop in accordance with the "three ideas" in the new projects and new products, that is, the serialization of traditional ornaments, the cross-border development of products, and the data generalization of product promotion.

For example, research and development now combine wearable products with jewelry.