Han Du Yi House Is Enjoying The Internet. Fashion Sales Are Skyrocketing And Even Sold Out.

Recently, China

The Information Center issued "

"The ten highlights of China's Internet development", the "12th Five-Year" period, is the five year of the vigorous development of China's Internet.

The Party Central Committee and the State Council attach great importance to the development of the Internet, comprehensively enhance the information infrastructure, vigorously develop the Internet economy, flourish and enrich the network culture, generally benefit the people's lives, actively promote the modernization of the national governance system and governance capacity, and have made great achievements in the world. China is moving towards the strategic goal of building a network power.

According to China Internet Network Information Center data, during the "12th Five-Year" period, China's Internet contributed significantly to economic growth, ranking the highest in the world.

The volume of online retail pactions ranks first in the world.

The proportion of Internet economy in GDP continues to rise, reaching 7% in 2014, accounting for more than that of the United States.

The size of China's online retail pactions ranks first in the world.

China's online shopping user scale reached 361 million, the penetration rate of online shopping among netizens reached 55.7%, the scale of online retail pactions reached 27898 billion yuan, an increase of 2.6 times compared with the same period last year, surpassing the United States as the world's largest online retail market.

The younger generation growing up with the rise of the Internet is also very different from their parents in terms of consumption. They rely on the Internet and enjoy the convenience brought by online shopping. People's lifestyles have undergone tremendous changes.

The Internet has changed the consumption habits of Chinese people, and consumer behavior has virtually contributed to the formation of Internet big data. Combined with the whole environment, the biggest advantage of the Internet can bring electricity providers.

"Big data does not necessarily have to be a big stage. Small power can sometimes exert tremendous energy to innovate the traditional manufacturing mode and achieve remarkable business benefits.

People's impression is that the previous garment industry has a long way to go. The traditional clothing industry from design to plate to production, and finally listed, at least half a year's time.

And the Internet clothing brand Han Du Yi house uses the unique three person "product group" pattern, but lets the production clothing time cost reduce greatly to 30 days.

There are 267 product groups in Han Du Yi house. The TK product group is one of the small constituent cells. This group is made up of 3 young girls. They are designers, page producers and order maintenance. All of them are students who graduated from design department. Don't look at these cute girls. The value created by the 3 group is amazing.

According to the statistics of Han Du Yi she, the group with better performance has nearly 200 orders a year, with a sales volume of 30 million.

"I am responsible for the control of the whole process of TK group and the maintenance of group production orders. The work is basically carried out around the sales performance, because every month there are sales tasks, gross profit and inventory turnover assessment, so the first thing to do every day is to see a case of small group sales and inventory."

Peng Meijiao is the group leader of TK group. She said this is the way of cooperation, making busy work very interesting.

Designer Chen Zijun, apart from being responsible for the product design of each season, is also the "treasure of life" in the group, and is willing to communicate and think jumps. It is the designer's choice. The girl who looks happy and sad every day speaks of the design with a head and tongue: "our design must first consider the fashion and practicality in retaining the shop's Korean version. After all, the ultimate goal is to create a burst of money and improve sales.

As a fast fashion company, Han Du Yi house, of course, guarantees the popularity of the style while adding fashionable elements to the style. The collar, sleeve and door will be constantly optimized in the design, including the clothing category will be adjusted according to the fashion trend, and what kind of fabrics are suitable for the fabric. In the process, we will keep proofing proofing, two times and three times until we are satisfied.

In addition to the "living treasure" of the three people who want to think hopping and a good management "direction mark", the "military teacher" who is very careful, Gao Juan, who is responsible for the production of the page, takes on such a duty, a commodity on the shelf, how to match the pictures, adjust the color of the picture from the earlier clothes, and carry out different picture operations according to the needs of different activities.

Although each person has his own post, but he is connected with each other, everyone does not just finish their work and drink tea nearby. For everyone in this group, the work of the other side is also his own work. When three people are struggling to achieve the same goal, the value of each person will be reflected to the greatest extent.

Based on the product group system, the "single product whole process operation system" focuses on quality improvement, delivery time, order quantity, and optimization of comprehensive control capability.

Driven by this mode, the product has many styles and fast updates, with an average of nearly 100 new products per day, and 5000 of the merchandise sold on the shelves. About 4500 new products are planned for the quarter.

Against this background, the sale rate of Han Du Yi house is as high as 95%.

The "single product whole process operation system" centered on the product group leads to many online shop learning. Under such a system, the 11 departments of the production department, customer service department, finance department, and administrative department all revolve around the product group. The product group consists of three designers, a page production specialist and a product management commissioner. The stable triangular structure assumes different responsibilities, which are responsible for the non standardized links such as product selection, page production, goods management and so on, and realize the unity of "responsibility and right" on the smallest business unit.

They have the power to determine the style, size, depth of inventory, or even determine the baseline selling price and discount activities.

The Internet has changed.

The mode of production and sales is sold before birth, and now it is sold in order to make the order to the factory according to the feedback from consumers. The information will be more precise for the product group, and the style and design will be determined by big data. This data will force the operator to promote sales and reduce inventory.

Under the control of the planning center, Han Du Yi house divided the products into four categories: "explosion and stagnation".

We can return the order and the money, and the flat and the delay must be immediately discounted and promoted, and it will be sold at a discount if it is sold well. Until the end of the season, there will be very little bad stocks that need to be cleared.

As a result, the whole supply chain is more responsive and the quality is easier to control.

Operators of electric power providers can make judgments based on the analysis of "big data" in the Internet. A product's attention, sales and consumers' evaluation are all in big data, which is not in the traditional business mode.

"How many people come to your store this day to see how many people stay in front of the clothes and how many people have bought them, and which people haven't bought it, and then he went to another store to buy what kind of clothes they bought. These data are not available in the traditional business mode, but the Internet solves this problem, and all consumption behaviors can be seen and recorded."

Jia Peng, deputy general manager of Han Du Yi house.

Our consumption habits are still accompanied by the drastic change in the development of the Internet. This year's double eleven, mobile client paction ratio has increased significantly, reaching the top of the list, and the manufacturing and sales structure is facing a huge challenge again. It also urges China's garment manufacturing industry to speed up the pace of pformation and upgrading.

The Internet has become an important driving force for national economic development, and will affect and change the way of life of Chinese people for a long time.