There Are Not Many People In The US'S Thanksgiving Black Five Frenzy.

The "black five" frenzy on Thanksgiving Day has receded, and the smell of Turkey is still haunting the air.

Up to now, the volume of pactions in physical stores still accounts for 90% of the total paction volume, but the growing trend of online shopping can not be underestimated.

If retailers are not careful, they will easily be drowned in the surging tide of online pactions.

In the past weekend, more than 102 million of Americans poured into big shops and sped up their blood, but 103 million of Americans chose to use their phones and computers at home, shopping at Prosper Insights & Analytics, according to data from NRF's Thanksgiving Weekend Survey.

Because there was no comparable data on Thanksgiving Day last year, it also marked the first time that online shoppers exceeded the number of shoppers during Thanksgiving.

Thanks to Amazon, Thanksgiving and black Friday witnessed a wave of online shopping frenzy.

According to Adobe estimates 29 days, on the 26 day (Thanksgiving Day) to 28 days, the volume of online shopping in the United States increased by 16%, and the paction volume was as high as 6 billion 100 million US dollars, far exceeding the 9% to 11% growth expected by ComScore Forrester Research and network traffic analysis company.

"It seems that in this traditional shopping week, people not only choose to go shopping with family and friends, but also consume a lot of people online."

The chairman of the US Retail Federation and CEO Matthew Shay said.

Many online retail outlets also witness a surge in online consumption.

Kevin Mansell 27, chairman of Kohl's, said that in the past week, the Department of Commerce has ushered in the highest online turnover in two days.

"This has become a shopping week.

The number of online shopping is increasing, and the rapid development of online pactions has exceeded our expectations.

With the rapid development of today, online shopping has been favored by more and more consumers.

Retail stores are aware of this. They also know that Amazon has no business hours. Naturally, it will not be bound by it.

The traditional form of sales is time to turn a new leaf.

Online stores such as Best Buy, WAL-MART (Walmart) and Taghit (Target) have opened the curtain of "black Friday" shopping craze as early as Thursday (26).

You can buy your favorite discount products immediately, and do not have to wait outside the physical store.

On Sunday (29), retail stores such as WAL-MART and Jesse Pani (J.C. Penney) have also launched online shopping promotions, and ushered in Monday Cyber Monday.

"Now, many stores are on sale before the Internet will be launched on Monday.

"

Sarah Quinlan, senior vice president of market insight at MasterCard consulting (MasterCard Advisors), said in an interview.

Consumers can use mobile phones ahead of time to identify their favorite merchandise before they go to the store. "They already know what they want to buy, so they don't rush to the physical store, for fear that the products they want will be bought."

Online mall opened its doors earlier and ushered in a good performance.

Some of the third quarter depressed retailers are relieved, such as Messi and Macy's, Nordstrom.

"Every store is doing its best to compete with Amazon, but it's not that easy."

"If retailers want to attract customers, they must convey strong information," said David Bassuk, AlixPartners general manager of the consultancy and chief consultant of retail industry.