Outdoor Sports Brand Pathfinder Aims At Ice And Snow Industry

China's skiing market is in the first 10 years of the 20 years of rapid development in the United States, and the development of the industry still has very large incremental space.

Pathfinder takes outdoor services as the focus of development, and enterprises develop their ice and snow industries, both professionally and more powerful.

After the beginning of winter, Beijing welcomed the first snow. Snow covered the bustle of the city.

Although the snowflakes of that day were floating down and falling into rain, people still couldn't hide their joy.

Outdoor enthusiasts are invited to "go skiing this winter!"

Tension, high pressure, anxiety, urban people face the "Sadness" of life and work.

Exercise has undoubtedly become a cure for the toxins in the body. Outdoor exercise has become the best choice for people to relax.

However, in many

In China, ice and snow sports are considered as outdoor sports with high skill requirements and low participation.

Chinese style

Zhang Tao, director of the sports group, said: in Beijing, the population with one-off and over skiing has no more than 1 million people a year.

In fact, the number of permanent residents and floating population in Beijing has reached 27 million.

For outdoor sports brands, the ice and snow industry is a big cake, but how to eat, if there is no reasonable planning and layout, it is difficult to achieve results.

Chinese style

It is not difficult to find that from the perspective of project participation, the Chinese have not yet formed a keen mentality of Europeans for ice and snow sports.

The successful bid for the 2022 Winter Olympic Games in Zhangjiakou will undoubtedly become a pair of big hands to overthrow people's awareness of the fence and call attention to and participate in ice and snow projects.

This is also considered a rare opportunity for sports brands.

Chinese style

Scrutinize American

During the development of 1995~2000, the ice and snow industry in the United States entered a period of great development. 2001~2010 entered the initial stage of development. The year of 2011~2030 ushering in a rapid development period; 2031 will reach a mature stage.

The characteristic of maturity is that ice and snow will become a part of people's daily consumption.

In Zhang Tao's view, China's skiing market is in the first 10 years of the rapid development of the United States in 20 years, and there is still a huge increase in the development of the industry.

Chinese style

However, when the golden age of outdoor sports is coming, many brands are cautious.

After all, the layout of the ice and snow industry is itself a matter of high cost.

As a representative brand of outdoor sports, Pathfinder takes outdoor service as the focus of development. In August this year, it established a joint venture with the ice and snow professional team to expand the construction of professional ski resorts, and took outdoor services as a focal point to grasp the "golden age" of ice and snow.

Chinese style

The prospect of ice and snow market has already become the consensus of the industry. There are many fields that the brand can choose and try.

Outdoor clothing, outdoor services, outdoor economy, which target shooting should be aimed at, which is a problem that must be considered before the brand starts.

Of course, behind every bull's eye is enormous prospects and equally great risks.

To develop the ice and snow industry, enterprises should be professional and competent.