Mark Ed Faye 2015 Double Eleven "Goddess Economy" Interpretation

Every year, double eleven is a great event in the business community.

Mark Ed Faye has been fighting for double 11 in seven years.

This year, Mark Ed Faye broke tens of millions of sales in the first 5 minutes and broke 3 million hours in the 3 hours, and finally broke the historical record by breaking the record of 190 million yuan.

Prewar review: unity and glory

First, the warriors massed Phoebe's common.

Early in November 10th,

Headquarters on the noisy drum day, the 2015 double eleven war, the dragon and lion dance also came to help.

In the 60 minutes of the countdown to the war, the business district of the electricity supplier has made people hot blooded. The dragon and lion dance has performed again.

Welfare is coming!!

The maid sent overtime meals.

Ask for a hug.

Two, the 11 way of playing with the ingenuity.

1, the most ALLIN drama in history.

Mark Ed Faye as the only representative of men's wear brand, hand in hand.

The TV commercials of ALLIN, one of the 19 giants that CO starred in the lead of the music industry, created momentum before the start of the double eleven war. Mr. Mark Ed Faye CEO Yang Kuntian is also showing his own strength.

Hunan TV, Jiangsu satellite TV, Dongfang satellite TV and Anhui satellite TV's four big satellite broadcasts 1 minute advertising blockbuster during prime time.

The Southern Metropolis Daily has reported the nine day full page advertisement to the ALLIN storm, and its attention has soared.

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2, the temptation to upgrade the goddess II season.

This year, the goddess of Mark Ed Faye has been enticed to upgrade again, launching the "12 constellation goddess alliance to make you look good": according to different constellations, to help men choose dressing matching with women's aesthetic, providing men with more personalized services.

11.11 on the same day, 6 constellations were presided over by Mark Ed Faye Wan Wan Wyn, and the goddess live broadcast quickly seized the key words of micro-blog WeChat.

3, multiple upgrade experience

The first 28 minutes to arrive, what is the speed?

This year, Mark Ed Faye joined HSF express to reach 100 thousand orders per day, plus new upgraded color boxes and shopping bags, about 1000000 new product stocks, more than 400 seat customer service online responses, to protect buyers' 360 degree omni-directional experience.

"Philippine" is always momentum and full of ambition!!! {page_break}

Post war inventory: pony show fashion and entertainment

First, the "Philippine" often have products: the province's hot selling category!

After the bustling double 11, in the face of the huge paction data group, with the best fashion sensitivity of the little horse, of course, intolerance of loneliness, pulling out the ranks of the provinces in the category of hot sales, indeed!

1, down clothing sold well TOP1: Liaoning Province

(Pony): Liaodong male God and national husband's passion collide, Cong loves classic money, and goes down the down road, so that others have no way to go.

2, hot sale of cotton clothes TOP1: Emperor Beijing

(Pony): old Beijing cloth shoes are famous at home and abroad, and the charm of cotton clothing must complement each other.

3, jacket hot sale TOP1: Guangdong Province

(little horse skewer): what's the snow like? He'll tell you, hens! So the jacket is all winter, the cold whole hen!

4, knitted sweater sells well TOP1: Sichuan Province

(Pony skew): what does basin need most? Warm and breathable! Knitted sweater, 360 degrees without dead angle to satisfy your wish!

Two, "Philippine" often excavated: chopped the hand party market.

As we all know, the north, the upper, the broad and the deep are still the chopped hands gathering place in our hearts.

With 2015 dusts and 11 dust settled, the latest "Mark Ed Faye chopper index" shows that TOP1 is Jiangsu Province, ranking first in the chop hand party.

Ranked second in Guangdong Province, followed by Sichuan Province, and fourth in Zhejiang province. (small volume): many sellers in Zhejiang province are themselves chopped hands party members, and the annual double 11 Carnival opportunities will not be let off.

Hunan's TOP5 ranked eleven in Hunan TV's Spring Festival Gala.

Three, accurate cut: girlfriend white-collar favorite

The study found that during the double 11 period, the number of female visitors in Mark Ed Faye's official Tmall flagship store accounted for 42.36%, while that of white-collar buyers accounted for 65.83% of the total population.

The marketing idea of Goddess effect is to show that the majority of women compatriots dress more and more for men.