Outdoor Clothing Repeatedly Hit Black List, Functional Parameters Become Hard.
The weather turned cool and went to the hot season of outdoor sports.
However, a few days ago, the Jilin Provincial Bureau of industry and Commerce inspecting outdoor clothes produced and sold in Fujian, Zhejiang and Beijing provinces. The results showed that 60% of the products were unqualified, including the famous traditional sports brands such as Lining and Jordan.
Industry pointed out that
High profit
Driven by traditional enterprises, the traditional enterprises have to increase the number of outdoor products. However, in order to save costs, materials are inferior, production technology is not up to standard, and pursuit of style does not pursue research and development, which become a common problem in the industry, resulting in difficulty in quality.
In addition, industry competition has intensified, outdoor products have limited contribution to traditional garment enterprises, and have failed to play a role in improving sales and profits.
Interviewed the relevant personages in the enterprise and industry, and got the three reasons behind the outdoors.
First of all, a garment industry expert who did not want to be named, said that outdoor clothing is different from other categories.
clothing
The key is fabric.
"Outdoor clothing has a higher demand for fiber materials, and generally uses nylon, because the fabric has excellent durability and the wear-resisting performance is the highest in all kinds of fabrics, and is much higher than that of similar products, and its moisture absorption and elasticity are relatively superior." the clothing expert then said, "the quality of outdoor products is not up to standard, often because the merchant has changed the fiber material into cheaper polypropylene or other materials in order to reduce costs."
It is understood that at present, the market price of nylon per ton is about 10 thousand yuan higher than that of polypropylene.
In addition to material shoddy, production technology is not up to standard is also one of the reasons for the quality of outdoor products.
"The most obvious feature of outdoor clothing products is that its functionality and production process are much higher than that of ordinary casual clothes. However, many sports brand manufacturers have outdoors the concept of outdoor products, but they do not completely achieve the technology of outdoor products. Moreover, if the falling dye molecules or heavy metals are absorbed by the skin through the skin, it will also endanger human health."
The industry insiders said.
It is also learnt that a truly qualified outdoor product research and development must go through hundreds of thousands of material experiments, so as to truly meet the standards of outdoor equipment.
tradition
Sports brand
In the field of outdoor products, a number of new products can be launched in one year. In fact, the outdoor sports equipment has only been imitated in appearance, and has not learned the inside.
Reporters recently learned that the Jilin Provincial Bureau of industry and Commerce commissioned the Jilin industrial and commercial bureau to conduct spot checks on the outdoor garments produced by 13 enterprises in Fujian, Zhejiang and Beijing. 45 samples were collected, 27 of which were unqualified, and the unqualified rate was 60%, many of which were famous brands such as Lining and Jordan.
In addition, in the 8 batch of sports shoes product disqualified list released by the AQSIQ in September 30th, the outdoor sports shoes produced by the traditional sports shoes brand back force were also announced because the folding resistance performance was not up to standard.
Last year, the outdoor products of traditional sports brands such as Adidas, MIZUNO and other international sports brand giants were also exposed because the products were not up to standard.
This reporter has learned that the main reasons for the latest batch of outdoors garments in Jilin industrial and commercial bureau are functional parameters, unqualified fiber content and unqualified color fastness.
It is worth noting that Jordan and Lining are not qualified for outdoor clothing because of their functional parameters.
Functional parameters include UV protection, moisture permeability, moisture absorption, water penetration resistance, water resistance and quick drying. These parameters are the key to distinguish outdoor sports products from ordinary sports products.
The relevant legal personage said that these parameters will not involve the false propaganda of the product, exaggerating the function of the product, and thus deceiving consumers.
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