How Should Fashion Manufacturing Adapt To The New Trend Of Clothing Consumption?

Industrial prosperity index report shows that the three quarter, the apparel industry climate index of 95.8, basically the same as last quarter.

The monitoring data show that the boom of the apparel industry is basically stable and reflects the low level of industry prosperity.

At present, China's garment industry is in the throes of pformation.

New technology is changing and even subverting people's way of life. It is also reconstructing the relationship between consumers and manufacturers.

Facing the new situation, as a basic consumer goods industry and a highly market-oriented industry, the garment industry must re-examine the changes in the consumption environment and trends, study and grasp the new consumption characteristics and habits of consumers, so as to carry out targeted adjustment, innovation, pformation and pformation of garment manufacturing.

At present, people's clothing consumption characteristics can be summarized as three points.

First, the level of consumption is multi-layered.

China is a big consumer country. Clothing consumption shows many levels due to geographical, cultural and income differences.

The two is the individualized diversification of consumer preferences.

The pursuit of personalized diversification has completely replaced the past "imitation wave style" clothing consumption.

Three, consumption patterns are diversified and modernized.

Consumer information acquisition, environmental experience, shopping mode, payment means are all mobile.

And great changes.

How to adapt to the new trend of clothing consumption? From the change of industrial environment in recent years and the exploration of the industry itself, we must accelerate the process of informationization, industrialization and service in China.

First, do not hesitate to speed up the implementation of information technology.

The information technology revolution is in the ascendant. We must take the initiative to formulate strategies to guide industrial pformation and development.

In recent years, both the original clothing enterprises and the new Internet companies have made positive exploration and Practice for the informatization of the garment industry.

In the field of consumption Internet, the most active or the highest proportion is clothing enterprises and clothing products; in the field of industrial Internet, the use of big data, and actively practice intelligent manufacturing.

The garment industry should constantly accelerate the intelligent pformation of production processes, make flexible production and achieve rapid response.

That is to say, the garment industry must accelerate the informatization process of the whole industry chain.

The two is intensive farming to accelerate the industrialization of supplementary courses.

While speeding up the implementation of information technology in China, compared with developed countries, the degree of industrialization is not high enough.

The makeup course of garment industry includes the shortage of every link in the industrial chain and the lack of synergy of the whole industrial chain, which originally belonged to the 3 category of industrialization.

Of course, under the promotion of information technology, our missed lessons will be easier and faster. We can even bend corners to overtake, but the attitude of intensive farming can not be less, and the artisan spirit of the industry needs to be promoted.

Three, we should dare to explore and accelerate pformation and service.

Many industries, including the clothing industry, have long locked themselves in the category of "manufacturing" or "industry".

We must see that, especially along with the advancement of information technology, the contents originally belonging to manufacturing or industrial links are gradually separated from each other and form an independent industry, which is more specialized, large-scale and efficient. This is "industrial service and service industrialization".

The service industry of garment industry will promote the development of power innovation, industrial organization innovation and business mode innovation.

We look forward to the differentiation within the garment industry or from the outside of the industry to form a new batch of specialized, service oriented enterprises or platform enterprises such as information, logistics, finance and culture, so as to adapt and guide the new trend of clothing consumption.

In the future, enterprises that can integrate industrial chain resources and provide cheap and good products will remain invincible.

In the three quarter, according to the General Administration of customs, the export volume of textile and clothing decreased from 6.9% to 6.9% year-on-year, from 1 to September, of which clothing exports decreased by 9.8% compared with the same period last year, and textile exports fell by 2.1% over the same period.

In terms of domestic demand, in the first three quarters of the year, the retail sales of clothing commodities of hundreds of major retail enterprises in the country increased by 1.3% compared with the same period last year, and the retail sales of cosmetics increased by 2.3% over the same period last year.

We believe that the retail terminal will still maintain a moderate trend, but the differentiation will become more and more obvious.

The reason for the differentiation of industries is that the business models that are brought about by the change of consumption trend are in urgent need of pformation.

In the future, enterprises that can integrate industrial chain resources and provide cheap and good products will remain invincible.

Commercial competition is no longer based on channel competition, but based on product oriented, quick response and focus on the competitiveness of people oriented retail capabilities.

The Internet's competition for offline is not the impact of the channel, but the change of business mode. The brand with high cost performance similar to UNIQLO, Hai Lan's home and Semir costumes will be stronger and stronger.

Under the trend of industry differentiation, the value of good companies will become increasingly prominent.

For example, the reason why Hai Lan's home can cross the industry adjustment cycle is that it has created enough business models with barriers.

The core of the business model lies in the integration of industry resources and the allocation of benefits.

Economies of scale will magnify the advantages of their business models and build an insurmountable moat.

At the same time, we believe that despite the poor fundamentals of the whole manufacturing industry, the spinning and weaving industry is almost coming to an end. The worst period of the industry has passed.

From the historical experience, the adjustment of textile and garment sub sectors generally starts from mass consumption, and ends with the high-end brands. The adjustment cycle is usually 2 to 3 years.

Sub industry rotation sequence: sports shoes and clothing - casual wear - Home Textiles - men's shoes - men's wear - men's and women's wear.

At present, sports shoes, casual wear, home textiles and men's shoes have been adjusted, men's clothing is expected to bottom at the end of this year, high-end men's and women's clothing is still being adjusted.

It will remain stable and slow down.

Through the model calculation, in the four quarter of 2015 and the first quarter of 2016, the clothing industry prosperity index was 95.8 and 95.7 respectively, and the early-warning index was 80.

In the three quarter, the survey of business prosperity in the apparel industry showed that the expected index of business forecasts for the four quarter was 115.7, which is 0.9 points higher than the spot index for judging the business status of the quarter, 3 points lower than the expected index for the previous quarter.

Of the garment industry enterprises surveyed in the three quarter, 82.7% of the enterprises' order quantity increased or flat, which was 1.9 percentage points lower than that of the previous quarter, of which 88.3% of the enterprises' export orders increased or remained flat, 0.8 percentage points higher than that of the previous quarter; 88.3% of the enterprises' employment needs increased or flat, 2.3 percentage points lower than that of the previous quarter; 81.4% enterprises' investment increased or flat, which was 0.2 percentage points lower than that of the previous quarter.

Looking forward to the next stage, from the perspective of foreign demand, the international market is still in the doldrums. China's trade protection and competition pressures in the international market are further increasing, and the trend of orders shifting outwards is obvious.

At the same time, the rigid rise of labor cost in China has weakened the comparative advantage of garment export to a certain extent.

Therefore, there is still much uncertainty in the future garment export.

From the perspective of domestic demand, the downward pressure on the macro economy has increased, but with the gradual reduction of the policy effect in the year, the monetary environment is relatively loose.

Clothing industry still needs to seize the favorable conditions of consumption upgrading and monetary easing, speed up pformation and upgrading, and pform growth momentum, so as to achieve quality improvement and efficiency increase.

On the whole, the apparel industry will continue to be stable and slow down in the future.