Macys Messi'S Stock Rating And Target Share Price Have All Been Hit Hard.

Messi's department store (Macys)'s stock rating was lowered from "winning the market" to "flat with the market" by Cowen&Co of the investment bank, and its target share price was also reduced from $70 per share to $52 per share.

In the past three months,

Shares fell 32.2%, the same period

Down 0.4%.

Messi stores said in a report that the weak trading in September and October and the subsequent warm autumn had a negative effect on the sales of clothing in autumn and winter. The third quarter sales of the same store would be 0.8% lower than the expected value of the company.

Cowen&Co considers brand diversification to acquire cosmetics chains.

And its newly opened Messi brand discount store MacysBackstage are all the contributing factors for the long-term development of Messi department store, but the "capital intensive" initiative also limits revenue growth.

Meanwhile, Messi stores will also feel the growing competition from Amazon in clothing, footwear and accessories.

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After the US Federal Aviation Administration (FAA) relaxed its policy, more and more companies wanted to do something with UAVs. The most recent one was WAL-MART, a retail giant.

According to Reuters, WAL-MART has submitted applications for testing commercial UAVs to FAA, which is expected to be used for door-to-door delivery, street pickup and even warehouse inspection.

Prior to this, WAL-MART has been secretly experimented indoors for several months, and now it is finally time to mature.

In the past year, WAL-MART has tried to catch up with Amazon in the field of electronic commerce. It has launched a variety of attempts, including membership service and one hour door-to-door delivery. Today, Amazon, like sending express agents to catch up with the service of UAV, is also one of WAL-MART's attempts to shake off the decline.

Unlike Amazon, its own research and development UAV, according to the application documents, WAL-MART will use the drones produced by Dajiang company to test.

The purpose of the experiment is to "deliver goods to customers in WAL-MART stores and deliver them to the door", such as sending goods to the parking lot in the supermarket.

FAA spokesman Les Dorr said that applications like WAL-MART should normally be completed within 120 days.

Before, FAA has been implementing strict control policies for commercial UAVs in the US. Amazon and Google's UAV route has not been very smooth.

Up to today, the FAA has issued a total of only 2100 licenses for commercial UAVs.

Amazon was able to test UAVs in Seattle's laboratory before obtaining the UAV test license in May, but the final license was only issued to Amazon's UAV model, which had been eliminated.

Google went to Australia to test the prototype of his delivery UAV.

WAL-MART may have caught up with the good times, and spokesman Dan Toporek said that they will deploy tests as soon as they get permission.

"UAVs have great potential in joining our shops, sorting centers, storeroom and distribution network," he said. "70% Americans live within five miles from WAL-MART. This creates some unique and interesting opportunities for us to make use of UAVs."