The Path Of Independent Underwear Brand Is Hard To Walk.

Some people describe this kind of vanity that can't be seen easily: the jacket is a ten thousand piece outfit, with only 50 underwear in it.

Underwear is often regarded as one of the ultimate indicators of quality of life (only women's underwear is discussed here).

I want to ask you if you don't like Victoria 's Secret, and think CK is too expensive, and the quality of H&M is too bad, where can I buy underwear?

Needless to say, just like many topics, you can find some independent underwear brands with Google search.

The problem is that most people do not understand the difference between the independent underwear brand and the Victoria 's Secret.

The confusion is usually expressed as: why does a little cloth bra sell for 95 US dollars? Why do we need 3 weeks to deliver the goods? Why do we only accept reservations?

"Many people will see a piece of clothes sigh," this is much more expensive than in the department store.

That's because the cost of production in New York is much higher than that in Bangladesh (Messi clothing department).

Material, labor, hourly rates, suppliers, machinery costs and other factors will affect pricing, and if these products are in New York, they will definitely be more expensive.

Independent designer Angela Friedman said, "if you sell in a retail store, you should also consider the factors of marketing, pportation, packaging and taxation.

"

The secret of Vitoria is a multinational company selling billions of dollars, independent brands or small retailers can not compare with them.

Angela Friedman, frankly speaking, didn't make much money at all.

"Underwear is a luxury business," she said.

Apparel manufacturers worldwide are slowly shrinking, which limits the choice of designers to a large extent.

Angela Friedman explained: "New York's garment industrial zone has shrunk to 3% 20 years ago.

New York's normal state is that stores are closed every day and suppliers are also leaving.

I came to New York 6 years ago, when things were different.

Now, resources are too limited, factories are closed, designers move away.

It's a problem. "

Despite the high cost, Karolina Laskowska still wants to support the local industry. Britain was originally the center of the global lace industry, but now there is only one Leavers lace lace manufacturer in Europe. She said: "if imported from Asia, the cost will be reduced and the quality will be different."

Of course, there is also a good independence.

Their characteristics are very flexible use of the Internet. Before investing, they also want to know what the biggest cost of the underwear industry is.

For example, the underwear brand named Negative is a minimalist route.

If we do not evaluate it from design, at least from a financial point of view, minimalist design may be a wise choice.

Most of the independent underwear brands focus on exquisite, luxurious folds and lace. Negative began to abandon the lace and folds of cost increase, and it was also unique in style.

In other words, there is a rare brand of innovative underwear in China, and public aesthetics always seems to stay on pretending flowery patterns and thick sponge mats.

It's boring to see what it looks like after wearing clothes.

In addition to cost pressures, independent underwear brands also face the risk of plagiarism.

New Year Award for British underwear Awards

The British underwear designer Karolina Laskowska believes that underwear designers are not very famous, but they will attract some mature underwear retailers to copy her designs.

The US internet fashion brand Nasty Gal has copied her works.

Urban Outfitters has plagiarized another independent underwear brand, Toru & Naoko.

"I have no external financial support and investment, and it is difficult to compete with other brands of the same market level.

I don't have much money in advertising or public relations.

My time is limited, 90% hours are used for sewing products, and the remaining 10% try to improve business.

Most of the money earned can only be charged for rent and pportation, and the rest of the money is spent on new fabrics. "

Karolina Laskowska said.