Spend 13 Million Times To Sell Billions Of Dollars, Mark Ed Faye Sun 11 Depends On What To Achieve.

October 22 news, this year will be the sixth time Mark Ed Faye joined Tmall double 11, and Tmall exclusive cooperation.

Compared to 96 million last year.

Its target this year is 120 million yuan.

Mark Ed Faye, the person in charge, said that at present, Mark Ed Faye has completed the amount of 1 billion yuan, which is 1.5 times that of last year, and consumes 13 million yuan in the investment of marketing.

For mark Hua Fei, the preparation of Tmall double 11 this year is much different than before. Not only did Tmall give great support to the resources, but also the support from its own company was large, among which Tmall's platform resources included the venue brand resources and O2O main venue resources.

9 new products for online new line, the next paragraph.

It is reported that in addition to joining Tmall double 11 Spring Festival Gala activities, Mark Ed Faye's biggest highlight this year is to cooperate with Tmall.

Play.

On the goods, Mark Ed Faye said that 85% of the new products will be dedicated to the Internet, and 5% of the new products will achieve the same online and offline stores.

In addition, in order to support the double 11, the company will publicize its advertising resources in nearly tens of millions of subway and Shanghai fashion week.

Combined with Ali to expand social communication

Mark Ed Faye introduced that on the basis of marketing techniques, following the last year's goddess's string play of men's wear, the new activities of H5 were added to the double 11 activities, and the 6 goddesses of last year increased to 12.

At the same time, in Tmall's all store celebration activities, Tmall Mark Ed Faye JEANS men's wear, Tmall Mark Ed Faye Geg and Mark Ed Faye official.

With more than 50 offline stores open under the same line, we will open the "Wan Dian Tong Qing" activities. Under the line, consumers can go to the store to try on, and support the mobile terminal shopping, ordering, payment, and the next line stores will be shipped to Shanghai.

In addition, it is reported that Mark Ed Faye spent about 3000000 yuan to participate in the TOP 19 All in project of Ali's mother, when there will be a large number of television media, network video, newspapers and periodicals.

Data show that last year, double 11, Mark Ed Faye because of the "goddess temptation" to achieve a turnover of 136 million yuan, ranking third men's brand.