Adidas Originals'S Women Campaign Is Unstoppable And The Star Lineup Is Overwhelming.

Stepping into the autumn and winter season, Adidas Originals is about to launch a "Women campaign" trend with women as its main theme. It will provide more new clothing, shoes and other equipment, so that girls who love the streets will show diverse personality to prove that the streets are no longer the exclusive places for boys to play.

Fan Bingbing, Jolin and Gianna Jun will lead the three popular women.

The streets of Taipei and Seoul are pformed into stages.

Series and joint products with HYKE and Rita Ora.

The demonstration of the three fashion goddesses demonstrates that it will provide good support for female fans.

Reference resources.

Among them are the sweaters, windbreaker jackets, jackets, short skirts, and the corresponding classic shoe styles, all adhering to the spirit of brand original design, using high-end materials and avant-garde design to create.

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Mark Parker, President and chief executive officer of Nike, is introducing an ambitious plan to boost the company's total revenue to $50 billion at the end of 2020, much higher than last year's planned $30 billion 600 million.

Nike is still a leader in sports business. Its sales volume reached 30 billion 600 million US dollars last year. However, as more and more brands join the sports market to compete for market share, for example, in recent years, the newly emerging sports brand Under Armour also received $3 billion 80 million in sales last year. Nike company is also facing increasing pressure.

According to the earnings data, Nike's profit increased by 22.6% to 1 billion 180 million dollars last year, diluted earnings per share of $1.34, and its total earnings rose by $0.25 per share.

Analysts predict that Nike's profits will continue to grow this year and its earnings per share will rise by US $0.15.

As of August 31st, Nike's performance rose by 5.4% to $8 billion 410 million, or above 3% of analysts' estimate.

On the basis of constant exchange rate, revenue rose by 14% and online sales increased by 46%.

Parker said: "today we show how Nike is building growth in the current and upcoming years.

We are leading because we are fully engaged in the service of athletes and consumers through our breakthrough products and personal experience.

As we look forward to 2020, we are accelerating the pace of innovation in all fields of our business and providing athletes everywhere with the best products they need whenever and wherever needed. "

Nike plans to make better use of its digital activities to accelerate the development of companies from design, product creation to manufacturing and processing.

The company has also launched a new facility called the advanced product creation center, which will bring together its most advanced manufacturing and design capabilities.

Nike's share price rose by 0.3% to 126.21 dollars and its market value was $107 billion 500 million because of its huge revenue target.

According to Nike's third quarter earnings report in September, sales and profits surpassed the first quarter and exceeded expected revenue.

The company revealed that orders continued to rise in the second half of the year. Orders for shoes and clothing increased by 9% in the first three quarters of this year, with orders in the Chinese region increased by 22%.

On the basis of brand level and constant exchange rate, Nike's revenue rose 15% to 7 billion 900 million dollars, while Converse's revenue rose by only 3% to 555 million dollars.

Parker said, "now Nike is facing macroeconomic challenges as well as other enterprises. But after analysis, we correctly positioned and made the best market strategy in the short term to maintain the rise in performance. Nike did not intend to slow down the pace of development. We have been working hard to move forward."