Bosideng Gao Xiaodong: How To Change The World's View Of The Word "Made In China"?

In recent years, Bosideng has launched a series of brand events in London, including flagship stores in London, fashion experience stores in New York, and fashion week in New York.

Standing on the shoulders of giants, bostenden Menswear Gao Xiaodong applies the international advanced brand models and fashion concepts to brand operation, and always pays attention to insight, mining and meeting the needs of consumers.

Instead of relaxing the slack with the advantage, we use this high quality platform to go all the way to high expectations.

He has his own unique views on fashion industry, brand marketing and the flood of this era.

BM=BIZMODE G=

BM: in the era of e-commerce, what do you think is the advantage of men's clothing stores? How can we make good use of multi-channel brand names?

G: now is the Internet age. Everyone is in the middle of the network. Whether you like it or not, no matter whether you admit it or not, the Internet has not only changed our life, but also changed the world we live in, and has changed the industry and business we are engaged in.

But we must have a correct and clear understanding of the electricity supplier. We should embrace it, but we must not be obsessed with it.

The Internet brings us not only the change of channels, but also the change of thinking mode.

I believe that consumer experience and offline service are the biggest advantages of physical stores in any era.

For China's clothing brand, retail channel is the trend of development.

BM: how do we change the world's perception of the word "made in China"?

G: "made in China" must get rid of "mainly rely on price advantage to win". We must carry out technological pformation and industrial upgrading, and strive to control the design and quality.

To shape China's image in the world, we should create more high-quality, original Chinese brands, and let countless Chinese manufacturing brands go to the world to truly change the image of China made.

BM: what is your overall view of the domestic fashion industry?

G: the growth of new generation, fragmentation demand and segmentation of the crowd, the long tail effect of fashion consumption is playing an unprecedented power. The fashion industry is experiencing pformation from mass brand to niche brand.

Only those individuals that are able to bear the emotional support of a particular group have room for survival.

The industrial ecosystem began to take shape.

This trend will generate a number of Chinese original fashion designers in the future to promote the rise of Chinese strength and original design.