Rumours Of Wanda'S Closure Are Finally Sitting On The Table.

In July of this year, rumors of the closing of more than 40 Wanda stores in the country spread like wildfire.

As early as February, Wanda will close 10 stores with serious losses, and the news that 25 stores are not well managed will be reported.

When the major businessmen were in panic, the Wanda Group issued the internal documents that it would close down more than 40 serious loss stores in Ji'nan, Tangshan and many other regions. The remaining stores in Shanghai, Baoshan, Quanzhou and Xiangyang will be adjusted to reduce the operating area.

The rumours were finally fulfilled.

Although commercial real estate is more saturated, structural opportunities still exist, as in so many commercial department stores, many commercial shopping centers are opening.

As a commercial real estate developer, if Wanda fails to make clear these changes, it will drown in saturated red sea.

In the first half of the year, the department stores in China closed 25 stores.

Among them, Wanda Department stores closed 10 stores, accounting for up to 40%.

At present, the department stores are closed or closed, and now the closure of the 45 Wanda Department stores is reasonable.

Since 2009, Wanda Plaza has been developing rapidly at the rate of more than 20 per year. At present, more than 130 buildings have been built. No one in the country can keep pace with the growth of Wanda Plaza.

Every year, seven or eight projects are opened simultaneously, so that the matching development of Wanda Plaza becomes a top priority.

Wanda first thought of opening a shop with cooperation.

However, the "fast" of Wanda Plaza makes the old partner feel powerless.

When WAL-MART entered, the rent negotiations lasted for six months, let alone support the rapid development of Wanda.

Since then, most of the supermarkets in Wanda Plaza have been replaced by Huarun tens of thousands of shops that can also be opened quickly, rather than WAL-MART, the old partner.

The problem of supermarket matching is solved, but the department store is not so simple, because Wangfujing department stores, intime department stores and other department stores together with Wanda Plaza quickly open shop is basically not realistic.

In addition to financial strength, business models and business problems are also a big problem.

In addition, these

There are strategic plans for pforming into shopping centers. This has already indicated to some extent that it is at a potential competitor with Wanda Plaza.

Because of the expansion, Wanda Group often has low bargaining power in the negotiation with strategic partners, resulting in low rental level of large commercial area.

Must not go down.

A crucial development keynote has been formulated: "whatever you want, you have what you want."

Rather than let these enterprises block the rapid expansion of Wanda Group, it is better to set up corresponding enterprises and keep pace with Wanda Plaza.

In order to cope with Wanda Plaza's nationwide strategy, Wanda Department Store came into being.

For a time, Wanda Department Store became the fastest growing department store in China with the pace of Wanda Plaza.

Wanda Department Store (formerly thousands of department stores) and big singer KTV and Wanda cinema are built and developed under such a background, but the ending is not the same.

Wanda cinema is very moist in the format of shopping centers, so it not only gains very high in Wanda Plaza, but also easily enters other shopping centers.

Coupled with Wanda cinema's innovative IMAX technology, Wanda cinema has a core competitive edge, and the success of independent listing is also reasonable.

But for Wanda Department store and big singer KTV, it is not so lucky.

Because of the tough KTV format, Wang Jianlin ordered the closure of all the big singer KTV.

Wanda's department store is not completely annihilated, but there is no innovation.

And core technology, originally wanted to upgrade the format of Wanda electricity supplier has yet to be able to achieve this goal, from Wanda Group's service group strategic pformation, Wanda Department can only finish the historic mission to close a large number of stores to come to an end.

Qu Dejun, director and chief executive officer of Wanda Commercial real estate, directly demonstrated that Wanda Department store was derived from Wanda Plaza in the early days of Wanda Commercial real estate development.

However, with the development of Wanda commerce for more than 10 years, Wanda business has significantly enhanced its ability to attract investment. Meanwhile, in the commercial retail market, the business mode is also constantly innovating.

Wanda Commercial real estate, from the perspective of square operation, hopes to introduce more experienced formats. Wanda Group is also considering gradually withdrawing from traditional industries and developing more innovative industries.