How Should Traditional Clothing Enterprises Do Brainwashing?

The Internet has changed the traditional business model.

Is it necessary for the industry to develop differential sales?

The development of the Internet era has far exceeded our expectations, and has affected all aspects of life, and has changed the business model.

The Internet has changed the traditional business mode, and has made traditional business in front of the electricity supplier insignificant. This has made fundamental changes in the operation and sales of some industries.

Traditional enterprises have to enter the retail distribution mode of micro electricity providers before they can wake up.

First of all, the retail distribution of micro electronics or O2O is still difficult to achieve in the pants industry. The main reason lies in the presence of middlemen - agents and the speed and ability of manufacturers to brainwash retailers.

Under the wholesale mode of credit account, the foundation for trousers enterprises to survive is cash flow, and middlemen are the important force that can not be removed or encouraged at present. Of course, a few cash flows are abundant, and the traditional enterprises with good electricity suppliers operate well.

But this does not mean that middlemen will always exist. From the current development trend, it is irresistible to go to middlemen.

But for the trousers enterprises that rely on order system and cash flow scarcity, it is unrealistic to go to middlemen.

If the enterprise is distributed on the horse, it is not the real retailer, but the ability and means of the manufacturer to brainwash the retailer.

The same product, how to persuade retailers to abandon the real profits and earn profits online, how to balance the harm caused by network distribution to entities, to separate products from offline products and to differentiate the audience from different audiences, and to practise the same brand of online and offline businesses at different price levels?

Yes, behind every question mark, it points to a dangerous future.

Secondly, with the centralization of the e-commerce platform, the traditional trousers enterprises do not need to rush to build their own platforms.

With mature platform and multi-channel sales, it is consistent with the single product sales strategy relying on quantity.

According to the statistics of ESEY women's trousers e-commerce, as of June 28th, sales of ESEY trousers in the first half of 2015 were 720 thousand, 150 thousand higher than 570 thousand in the first half of 2014, an increase of 27.1%, and sales increased by 18 million 224 thousand and 500 yuan over the same period last year, an increase of 25.4% over the same period last year.

Compared with the previous years, the growth rate tends to be stable and rational.

With the rationalization of online consumer groups, brand + platform will solidify consumer groups more.

At the same time, trousers are not a variety of products, no high scientific research and deep technology, it is difficult to build self technical barriers.

The wide audience faced by network sales determines the narrow and narrow product positioning.

This is not a popular brand era. Most people's consumption concept is determined.

The brand does not have to please all the people of the same age group to satisfy the same level of aesthetic quality of the same aesthetic tonality, or to solve the urgent need of the electricity supplier.

Development of enterprise three level micro distribution system: 13322914652

Traditional trousers enterprises do not have the platform, but the R & D and control of online products.

Only knowing that enterprises who do not know how to upgrade in pformation are actually a journey of death.

Finally, although the mobile Internet era is coming, micro businesses can not form a closed loop ecosystem.

In the era of overcapacity, many consumption is impulsive, and consumers can not be ruled by a businessman in a closed loop system, and the pants enterprises that rely on price performance and price advantage will be less expensive for consumers. It is likely that they will change their consumption channels and trajectories in comparison with online and offline prices and services.

In my view, with the evolution and regulation of the industry, the separation of production and marketing of traditional trousers enterprises will take place, and the differentiation and precision will be inevitable.

So, in this way, as more and more enterprises pform to the foundries, micron micro distribution is something that his grandmother should think about.

This is a time of change. No new thing will ever change. So does WeChat.

In terms of trousers enterprises, no matter R & D, design, plate making and fashion color, none of them is their own core technology patent, only the imitation and marketing ability is left. Then, relying on these two attempts to subvert the industry, with a financial expert's words, if you believe, I admit that you are a handsome man.

WeChat is

As a part of WeChat, there are many business models that change. Otherwise, this group will not appear. As for the clothing industry, it needs micro distribution, and it will take time to verify.