The Focus Of Clothing Brand Sales Is In Store Display.

In recent years, the competition in clothing market is more and more inclined to the competition of brand strength. Each Brand Company develops its own strength, continuously increases its agency, and expands its scale. Many clothing brand enterprises also expand the other non garment industries, such as the development of real estate, catering, and so on, in order to speed up the integration of funds.

Raising the level of display is one of the most important ways to improve the sales volume of the store. The agent should solve the problem of display design in the clothing store from the actual situation, combined with the local characteristics, and ultimately achieve the goal of promoting sales, spreading the brand culture and achieving the greatest business profits.

With the diversified development of brand clothing at home and abroad, sales competition in shopping malls is becoming increasingly fierce. As the sales terminal of agent clothing brand, it has been paid much attention. As a marketing outlet of visual merchandising, it will affect the operation effect of the whole brand.

Brand Company's display is usually adjusted according to the new season's product style, color, fabric, quantity, style and other elements. After forming, it is sent to the agents as the main standard of the company, and it is required to perform according to the basic framework of the company's display samples and collocation manuals.

Before the opening of the new store, the general manager of the company is responsible for the brand exhibition training of the agent brand store, or the exhibition manager of the agent company (Brand Company) to the training shop of the model store of the Brand Company. It conducts on-the-spot display guidance for Brand Company's clothing display concept, store display technology, etc.

First, strengthen

Training.

The business market is changing rapidly. Only by learning in time can we adapt to the pace of business.

For example, send staff to the Brand Company to receive training directly, or invite the company lecturing lecturing to teach the knowledge of brand display, or adopt other flexible training methods.

In commercial stores, the mobility of employees is very large. In order to maintain the stability of operations, a flexible training mechanism should be established within the company.

Second, expand cooperation and employment.

brand

When the company is running poorly, it is difficult to control several brands at the same time. Once the operation is bad, not only will the profits be damaged, but also will encounter the crisis of withdrawal. Therefore, the cooperation with the relevant consulting (training) management companies is an effective way to tide over difficulties and make profits together.

For example, a season's display management plan is entrusted to a company or studio, or an experienced free artist is hired directly to take the work of decomposing the display work.

For agents, they are in brand names.

The terminal of the store needs to carry out the display design plan of the store according to the basic framework of Brand Company. It should not only display the display style and display standard of the clothing brand, but also make certain design in combination with the sales conditions in its own shopping malls.

In the face of complex and changeable sales environment, agents should constantly adjust and improve to meet the needs of sales, and usually adjust according to various factors such as time to market, promotional activities and climate change.

Therefore, the implementation of exhibition is limited and flexible.

In the face of all kinds of pressure on sales, the manager's shopping guide tries hard to adjust the display and make efforts to promote sales, but the effect may not be satisfactory.

The reasons are as follows: first, there is not enough training for staff display, and there is not enough training and regular communication before display.

The two is shopping guide generally low cultural quality, no formal training in display design, lack of practical experience.

The three is the unscientific display management method of agents, which does not play a role in the display.

Therefore, as an agent company, showing sales promotion is more than enough.