Graduated From Medical University And Started Business In Taobao Village

Zhang Hongzheng is a native of Zhang Zhuang village. He should go to hospital as a doctor step by step, but he changed his mind before graduating.

。

In June 2011, Zhang Hongzheng borrowed 20 thousand yuan, bought several sewing machines and a computer, rented a facade outside, and registered an account on Taobao, specializing in photographic clothing.

But 3 months later, not only did not earn money, but even rent can not afford, and finally had to close down.

"At that time, it was hit hard, but calm down and reflect carefully, on the one hand, it is lack of experience, and on the other hand, it does not know enough about the market."

In early October, Zhang Hongzheng decided to go down to Zhejiang, Shaoxing, Jinhua, Yiwu and other places to inspect the raw material market.

It's not easy to look at the market.

When visiting the cloth Market in Shaoxing, I saw a good cloth in a shop. Zhang Hongzheng wanted to ask his boss for a business card.

The boss on the Internet looked up at him and said, "it's no use for you!" Zhang Hongzheng had to go out of the shop angrily.

"Maybe I'm wearing a shabby look."

Now, in retrospect, Zhang Hongzheng's mouth was bent and relieved.

"I ran outside for more than half a month before I came home."

The resurrected Zhang Hongzheng, who was resurrected by blood, re registered on Taobao and opened the first Taobao store in Zhang Zhuang village.

。

"Because of a better understanding of the market, business in the shop is getting better.

Now the best store has done two crown! "

2012 is Zhang Hongzheng's lucky year.

That year he was 24 years old, and the online store entered a period of rapid development. He also met his wife when he introduced his friends.

"My wife is a fashion designer major, and now I work full-time to help Taobao store design fashion styles."

"She often looks for inspiration from TV and Internet, and the latest style of design can often become a bomb in our store."

Zhang Hongzheng could not hide his pride on his face.

However, developing new products is not easy, but it is easy to follow up.

"There are too many copies of each shop, and some of our original styles haven't been sold for a few days. They have been" borrowed "from other stores. Some of them are changing ties and flowers. Some even remain intact.

I also want to complain about safeguarding rights, but the cost is too high and the cycle is too long.

Because most of the shops in the village are performing costumes, many of them are "borrowed" from the past.

It is even more difficult to laugh at it. Because the rich and talented people in the village are often interviewed by the media, there are villagers who come in to take a look at what new products and what new machines the Zhang Hongzheng family is producing.

"Excuse me."

Zhang Hongzheng said with some reluctantly, "if the villagers in the countryside are more serious, they will say something different."

Standing in the courtyard of Zhang Hongzheng's house, blue sky and white clouds, summer wind and cicada.

"In the countryside, when the environment is good and we are not busy, we will play badminton in the yard.

How nice it is for a family to get together. "

Zhang Hongzheng said that as the family business became more and more prosperous, the brothers and brothers working outside the company resigned one after another and came back to take care of the online store.

"In the early years, many young people went to work in the city. There were only old people and children in the village.

Now every household in the village has opened a shop, and many young people who are working abroad have come back.

It was a home, a business, and a family company, and it was said that Zhang Hongzheng should have no pressure.

"The pressure is pretty big. Sometimes I dream about business.

The threshold of stage costumes is too low, and copying is also very simple. Now let's not say that there are many villages in the town that sell Taobao costumes and stage costumes.

Zhang Hongzheng said, in 2012, the shop itself.

Over 50%, and now only a dozen or so.

"The competition is too intense, but it also gives me greater motivation.

Only by constantly innovating and marketing more popular styles can I always walk ahead of others.

"But it will also be harder for my daughter-in-law."

Zhang Hongzheng smiled apologetically. "It's been almost a month since I got married. My honeymoon has not been taken into consideration yet."

"The market outlook is still good. It depends on how you do it."

In addition to the new model, Zhang Hongzheng is still planning to improve product quality and quality.

"To tell the truth, the quality and scale of the performing apparel sold by online stores are still quite low, and the general competition is to fight price wars."

In this regard, Zhang Hongzheng has his own idea. "First class, first class goods, I think the market will become more and more differentiated. There are more and more customers who want higher quality."

Out of the yard, there is a new house on the east side of the road about 50 meters south.

"That's my newly built workshop. In the future, I plan to do some foreign trade business and sell things abroad."

Zhang Hongzheng said.

Self employment is an incredible thing for many people. They dare not try, afraid of reparations, but sometimes, if you dare to take that step, you will not be far away from success.