Tmall Launches Conference On Apparel Strategic Partnership

Tmall recently held a conference on apparel strategic partnership and launched the "hidden customer program", which opened the new era of "Internet +" apparel retailing.

On the 5 day, Tmall held a conference on apparel strategic partnership and signed a strategic cooperation agreement with more than 160 apparel brands of more than 110 global groups.

It is understood that the more than 160 signed brands occupy the core.

Half of the brand, the turnover in Tmall will exceed 30 billion yuan in the coming year.

According to the agreement, the signing businesses and Tmall will conduct in-depth cooperation in the new product launch, O2O, data operation, star resources, brand marketing, service innovation and so on.

At the same time, Tmall will also launch the "hidden customer program" to help businesses run data and move towards the DT era of digital economy.

Zhang Yong, CEO of Alibaba group, attended the conference and said that through the comprehensive and full link business service system created by Ali group, Tmall will work hand in hand with the strategic partners of clothing and actively explore the new era of "Internet +" clothing retailing.

Tmall apparel strategic partners almost include the world's most influential clothing brands, such as Gap, Decathlon, Adidas, and Inditex group's ZARA, Massimo Dutti, PULL&BEAR, Bershka, Stradivarius, OYSHO and other brands.

Among the more than 160 brands signed, the proportion of Amoy brands, international brands and offline traditional brands is about 1:2:4.

In addition, Decathlon, Timberland, E LAND, TEENIE WEENIE and Inditex group and other more than 20 brands and Tmall exclusive cooperation, Tmall is the only cooperation with the third party e-commerce platform.

It is worth mentioning that the international fast fashion brand camp on Tmall platform is very bright.

According to Tmall, the world's 90% fast fashion brands have been in Tmall, and most of them become Tmall's strategic partners.

Under traditional lines

In China, men and women's clothing, underwear, bags, men's shoes, sports fitness, outdoor and other industries, TOP brands have reached strategic cooperation with Tmall, such as Lingzhi group, Taiping bird group, MO&Co., La Natsu Bell, Anta, Lining, XTEP and so on.

After a long period of development, Tmall has become a high quality brand gathering place. Tmall clothing has brought together the TOP brand of the apparel industry, and many other international brands such as Burberry have also come to Tmall to open the official flagship store.

Zhang Yong has repeatedly stated in public that Ali's business philosophy shifted from consumer centered to business centric, so as to better serve consumers by serving businesses, so that the whole ecosystem will continue to flourish.

It is reported that Tmall will cooperate with ALI retail platform, to create a comprehensive, full link business service system.

The system is a cross platform solution provided by Alibaba for strategic cooperative businesses. The sales scenario is planned from the perspective of commodity life cycle. While playing the resources of the retail platform resources of cats, Taobao and Juhuasuan, we use Ali mother to carry out full channel digital marketing, and make use of dishes and birds to make the supply chain of enterprises more efficient in logistics.

Tmall will move from a company running to a running data company, not just to run data, but also to help all.

It's a question that Tmall is considering today to run data and help service providers to help businesses to run data.