Big Kids Look At Children'S Clothing Market.

In the background of the cold wave of clothing industry, children's clothing is called the last piece of cake in the industry.

Last year, children's wear has replaced the fast food products, and has become the largest retailer's sales category now, with a sales scale of 140 billion yuan.

To this end, more and more clothing brands are looking at children's clothing.

Among them, there are many international luxury brands, local brands and luxury brands.

In recent years, Gucci, Dior, Armani Junior, Kenzo and other international top brand children's clothing have been running around in the shopping mall of Chinese mainland cities, while local women's wear brand Jiangnan Buyi and OTTCOCOON have also set eyes on children's clothing and set up children's wear counters in China.

Although the price of these high-end children's clothing is relatively high, their parents seem to be willing to buy it.

In fact, there are many kinds of children's clothing in China, among which the market share of the low-end market is the largest, but the growth rate of the high-end and high-end market is higher than that of the low end.

According to Sullivan, a global growth consulting firm, from 2008 to 2012,

The compound annual growth rate of retail sales is 28%, and it is expected to continue to grow at a rate of 30% from 2012 to 2017.

Under the stimulation of various market driving factors, more and more enterprises devote themselves to children's clothing industry.

Group Burberry announces its

The resumption of self employment shows that children's clothing market is highly valued.

Light luxury brand Kate Space will also launch children's clothing products this year.

It is reported that the scale of China's high-end infant children's clothing market has exceeded 30 billion yuan.

Two child policy to benefit children's clothing industry

"There are only a few brands of men's and women's clothing in the newly opened shopping mall at the door, while children's business occupies two floors."

Zhang Xu, a small white collar worker, said, "the industry that is closely related to children is becoming more and more common in shopping centers."

As Zhang Xu said, not only are children's clothing, including experiential child formats, but also the whole.

It has become the "passenger engine" of the major shopping centers.

"In the next few years, the children's industry will show blowout growth."

Mr. Zhou, director of investment planning, said: "optimistic about children's industry is a consensus between our businesses and shopping malls, and is also a win-win situation."

According to the data, it is estimated that China will increase 2 million newborn babies annually, which will create a new blue ocean for China's children's industry.

With the acceleration of China's urbanization process and the increasing disposable income of urban households, the consumption capacity of children's clothing is also growing.

According to statistics, the per capita consumption of children's clothing increased from 350 yuan in 2008 to 740 yuan in 2012, with an annual growth rate of 20%.

Relevant people predict that by 2017, the per capita annual expenditure of children's clothing will rise to nearly 1700 yuan.

At the same time, 80 and 90 after entering the peak period of marriage and childbirth, these young parents on the quality of products, fashion.

Even the brand symbol has a solid demand, and no longer entangled the price.