Analysis On The Role Of Trademark Registration In All Categories

For enterprises that choose trademark registration in all categories, they must consider carefully, weigh the pros and cons, and not be easily confused by the benefits of trademark registration.

Of course, the benefits of all categories of registration are also obvious, which can enhance the cohesion of brand names to a greater extent and highlight the significance of trademarks.

Reduce the risk of homogenization of trademarks and dilution of trademark rights.

Generally speaking, trademark registration protection is the same applicant's application for registration with the Trademark Office of the State Administration for Industry and Commerce on the same trademark in all categories of the existing trademark classification list (currently 45 categories).

What is the advantage of this registration method? A general agent or trademark agent will give reasons to the company:

1. Trademark registration is the only way to enjoy exclusive rights to the same trademark throughout the country. No longer can anyone use your trademark on any product.

2, if your trademark wants to be protected in all categories, there are only two ways: one applies for well-known trademark recognition; the other is full category registration protection.

The qualification requirements for well-known trademarks are very high, and the registration threshold for all categories is very low.

3, only by registering all categories can you protect your trademark interests to the greatest extent.

No other products of the same commercial name will compete in the market.

The above statement is right, of course, has his reason, but some of these ideas are not entirely based on the brand protection of enterprises, but also to a large extent the interests of the agency.

Is it necessary to protect the whole category? There are basically two kinds of situations that need protection.

1.

I am willful when I am rich. I am willing to spend money.

Let's leave this situation behind.

2, strong and highly concerned enterprises.

For example, millet, Haier, the Internet era has given its rapid development.

Because of concern, there are many cases of being snatch.

All kinds of people are grabbed, or even ordnance, fertilizer and other categories.

In this case, in order to maintain a unified image, it is necessary for enterprises to register in full category.

However, it is not necessary for the general SMEs to carry out the whole category.

Protected.

The reasons are as follows:

1, high cost.

The registration fee is more than 40 thousand for all trademark registrations.

Plus agency.

Wait, the cost of one hundred thousand yuan is not decimal.

2. The late trademark management costs and unused registered trademarks are easily revoked or invalid.

Lao Gao has been telling you that trademark is not okay after registration is successful. Registration is the start of trademark management.

In order to maintain the uniqueness of the brand and not be diluted by the similar trademark, it takes a lot of money and time to manage and maintain it.

Trademark objection, trademark invalid, trademark revocation, trademark reply and so on.

At the same time, if the trademark has not been used for 3 years after registration, it will easily be cancelled if someone revoked the application.

It is difficult for enterprises to apply for trademark registration in all categories unless they are super large enterprises.

3, small and medium enterprises, registered trademarks protect the core categories, and auxiliary industry category is enough, some irrelevant categories, such as clothing enterprises, registered protection of fertilizers, oil and other trademark categories, little relationship.

Even if the registration is successful, according to the above 2 revocation and other techniques, it is easy to be revoked by others, and the loss of trademark rights (old high experience, the recent withdrawal of three, etc.) is very high.