Telemarketing Requires More Empathy.

Telemarketing (Telemarketing), also known as telemarketing (Telesales), means the use of telephone, fax and other communication technologies to achieve a planned, organized and efficient way to expand customer groups, improve customer satisfaction, maintain customer behavior and other market practices.

Telemarketing generally includes several steps, including identifying target customers, preparing sales, opening up, winning customers' trust, cutting into the topic and emphasizing their own value.

First, it provides a possibility for producers, businesses and consumers to communicate accurately.

Enterprises use their own personal data of consumers, and use information such as telephone, short message or other means to inform consumers of products or services provided by consumers. Consumers are expected to purchase behavior by implementing "precision strike" to consumers.

Second, it provides a new way for the sale of products and services.

From the perspective of enterprise marketing, this marketing method provides a new way for the sale of products and services. For the purpose of creating marketing benefits for enterprises, the "telemarketing" marketing method undoubtedly occupies a place in the marketing activities of enterprises in terms of its "low cost, high return" characteristics, and at the same time, it also provides convenience for developing and maintaining good relations between producers and consumers.

Therefore, many enterprises are more keen on using this marketing mode, in order to create more interests for themselves.

Third, be able to

Bring huge benefits.

On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce salesmen's direct contact with customers in sales activities, thereby effectively reducing the cost of sales activities.

Such an increase and decrease will enable enterprises to get huge returns.

There are enterprises in

The rest time, the learning time, the meeting any time, any place suddenly incoming telegram or information, seriously disturb the normal working life order of the consumers.

The author has personal experience: there were real estate sales companies, shopping malls, supermarkets, and even restaurants, KTV and other businesses frequently sent short messages to the author's mobile phone, and these messages were suddenly sent during rest time and learning time.

Consumers generally resent the sudden information and sudden phone calls, which are abhorrent to the irresponsible and almost harassing behavior of businesses.

Because the information sent by a businessman or the phone call is not divided into periods and occasions, it seriously affects the learning and life of consumers. Therefore, many consumers can not read short messages every time, but directly delete it as junk information, and call some sales promotion products with a relentless rejection.

This directly leads to the low reading rate of mobile advertising information and the high rejection rate of telemarketing.

There is no doubt that enterprises expect consumers to get the goods they deliver.

After that, it can produce consumer behavior. It is hardly known that such information has a negative impact on consumers, instead of stimulating consumers' desire for consumption, it will make consumers have a negative judgement on enterprises, let alone purchase products and services.

But the telemarketing marketing method can really bring great benefits to enterprises, so enterprises still ignore consumers' objections, and happily convey all kinds of useless information to consumers.

Many enterprises realize that enough customers' resources are mastered the source of interests, so they try their best to get more customers' information, thus giving birth to a black paction of personal information of consumers.

It shows that some enterprises sell consumers' personal information to other enterprises by using the advantage of consumers' information resources, which causes consumers' personal information leakage and privacy infringement.

Moreover, the phenomenon of consumer disapproval has even become more and more intense. It has been reported that buying and selling personal information has gradually formed an industrial chain.

Faced with such a phenomenon, ordinary consumers appear helpless, but they have to take frequent incoming short messages and phone calls as garbage.

Some problems exposed in the use of telemarketing should attract enough attention from enterprises, consumers and the whole industry.

Market parties, especially enterprises, should actively seek solutions for solving these problems.