How To Become A Good Store Manager!
1, the weather is bad again - as long as there are people on the street, there will be demand. Can our shops and goods meet the needs of the guests? Do you observe carefully at the front of the shop and in front of the window? Is there any adjustment plan?
2, enter the shop rate is low, and compete for goods difference big - give yourself twenty minutes, out of the shop, enter the competition, see what the guests are buying, and see what the guests are wearing. Finally, back to the door of their shop to see if our main products are customer needs. If not, adjust immediately.
If so, the guests will definitely enter the store.
3, low fitting rate, low turnover rate and poor purchasing power. These three points need to ask for your initiative. How many hours a day do you use to teach your employees skills? Or do you stand in line with your employees and even chat?
4, comparing the decline in the same period -- did we carefully analyze the last year's report, what did TOP30 sell? Do we know? Are there any goods this year? If so, are the locations of these goods the gold areas of the shops? Are there enough stocks? If not, have you found the replacement styles?
5, after adjustment, the gap between business and ideal is still unsatisfactory.
VIP
Have you done anything about expansion, store VIP maintenance, activity notifications, new advisory notices, SMS and phone solicitations? Is this not an extra breakthrough? Selling goods to attract, as the last additional, is it not extra business?
6, will the business be better if we do the above five points? The answer is yes, but we must be better.
So details are also important, such as target splitting, personnel scheduling, busy hour deployment, idle schedule, etc.
Product management
Warehouse management, time target tracking and so on.
All of them will, but only if they are used, will it be true.
7, execution is the cornerstone of all success.
plan
It is very important, but execution is more important.
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As a boss, it is necessary to master some management skills and experience of clothing shops so as to enable clothing stores to operate in an orderly way.
In addition to doing well the daily work process and form management, it is more important to manage the four aspects of good people, wealth, goods and information.
Only by doing well in these four aspects of management can the clothing store operate normally and improve its operating efficiency.
Let's talk about how to manage these four aspects.
In terms of discount stores, the management of people is the corresponding customers and shop assistants.
For the management of customers, we need to think more about the customers from the perspective of customers, understand the real needs of customers, and provide satisfactory services to meet the needs of customers through market research. For the management of staff, we should be clear about the situation of employees, such as attendance numbers, vacations, late arrival and early retirement, as well as personal qualities, service attitude and mental state of employees.
Products are the source of life for clothing stores, and management in this area must be emphasized.
It is necessary to sell according to the structure of the goods, and the shortage is the biggest enemy for clothing sales. Once the hot products are out of stock, they will be able to lose a good business opportunity. Therefore, shopkeepers must always understand the size and quantity of clothes, and find that they are short of color or lack of code, so that they can replenish their goods in time and avoid being affected by shortages. Some goods can hang together with the S code and hang the L code in accordance with the principle of same code concentration. The M code can be hung up no matter what kind of code the customer wants to focus on. The features of the store are: many brands, many styles and excellent prices, so there will be a situation of broken colors and broken codes.
Management in this area is mainly in cash management, especially cash management at cashier's desk.
For skilled cashiers, the cash register error can be controlled within 4/10000, while the new cashier's error is 10/10000.
The problem of receiving cash is the receipt of counterfeit money or the cashier's cheating.
Another important link is dead receipt documents. Do not belittle these documents, but they are very important. They are important financial certificates. If they are lost, they will cause great losses.
Management in this area refers to the relevant information management mentioned above. If the area of Ma's clothing store is large and standardized, it can install the purple dress management system, which is more convenient to manage. As long as the clothing store owner can see all the data changes on the purple day system, these information is the most important reference when planning shop management.
If there is no relevant information management system, keep the above information documents, which may be troublesome.
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