The Overall Downturn Of The Retail Industry Has Entered A Deep Adjustment.

Offline retail entities are facing unprecedented challenges. Retailers believe that the core competitiveness of the retail industry lies in goods and services. The "small and beautiful" community format is the starting point of O2O's "last mile". It has a natural advantage in undertaking business, and it is the focus of the dark retail wars.

Previously, the retail industry listed companies gradually drying out last year's "report card".

In April, a total of 30 retail listed companies issued the 2014 annual report, of which 16 net profits fell, accounting for up to 53%.

According to incomplete statistics of the joint venture network, 2014, the main

(department stores, supermarkets) closed more than 200 stores, an increase of 474%, the highest in the calendar year.

This year's situation is no more optimistic than last year.

Relevant

Last year, the main retail enterprises closed 35 in the mainland, and closed 158 stores in the first half of this year.

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Regional perspective, at the end of last month, Carrefour operated for 6 years, Shilong shop quietly closed down, Humen's trust Mart (WD shop) boss ran, Dongcheng Chao Hui Star City closed down, Changan Wanda cut department stores format, and then there are also adverse news.

Under the influence of e-commerce and other factors, the pressure of retail trade is doubled.

But the industry believes that the continued downturn in the environment does not mean that there is no way to go, increasing the offline experience of "small and beautiful" format is a breakthrough.

The data released by China Chain Operation Association showed that the sales growth of convenience stores in recent years was fast. Last year, sales of convenience stores increased by 17.7%, and sales growth increased to the top of all formats.

Businessmen who are good at catching opportunities naturally see the direction.

Local retail leader Guangdong Jiarong SPAR has been exploring the direction of "small and beautiful" format this year.

Lv Xiugang, the marketing director of the company, said that after a detailed internal demonstration, the "small life supermarket" project finally took root.

Jiarong SPAR will reinstall the existing life supermarket, according to the "280 life supermarket" standard, which will be unveiled this month.

Its "170 life supermarket" experience shop also appeared in the Dongguan basketball center during the sudman cup competition.

Lv Xiugang said that the new "small life supermarket" will be divided into three different operating area standards according to the needs of customers around the store, such as "170", "280" and "500". This kind of "small life supermarket" project is a new format based on complementarity of formats and consumer demand.

"Integrating fast-paced and slow life into one, providing convenient services for customers, and providing a good place for leisure, hoping to become the most intimate life partner of busy metropolis."

With the completion of the renovation of the grand shop and the appearance of the "170 Sheng Sheng" experience shop, Jiarong SPAR will then rectify the old life supermarket and enter a fast opening period. This year, we will plan to add 110 new life supermarket stores.