Din Kay Art Dress 2015 Winter Conference Ended
Art dress Chr (34)
Disting Kay
Chr (34) 2015 winter fashion new conference "
pass away
"Thank you" will be the perfect curtain of The Seaview Tavern Hotel in Dameisha, Shenzhen.
More than 600 people's audio-visual feast, cutting-edge fashion, new releases, retro modern charm, such as the awakening of the dream, the East and the West.
Art
And the perfect interpretation of fashion, destined to collide with extraordinary ideas, return to inner innocence, return to natural simplicity, all these things are all in - - - - - "-"
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Brand interpretation: "distin kidny" is Italian, meaning "unique and distinctive". "Distin kidny" is the original brand created by famous designers in China. With the noble artistic character of Italy, the original design of "dress kidny" is recognized as "distin kidny". Everyone is unique. "Distin kidny" advocates the unique and distinctive artistic dress for modern women in China.
Brand positioning: artistic women's clothing; brand target: the first brand of women's art.
Brand concept: Art and taste;
Brand characteristics: alternative lazy fashion; romantic aestheticism handsome; artistic personality elegance; national / modern modern;
Age positioning: 25 to 38 years old, with a mental age of 28~30 years.
Design concept: design comes from life, design serves life;
Price positioning: the average price of spring and summer clothing is about 500 yuan, and the average price of autumn winter clothing is about 700 yuan.
The concept of Collocation: European and Korean new mix and match styles;
Color positioning: no color (black, white, grey), earth color (apricot, camel, khaki) dominant color; abstract natural pattern as auxiliary; pumpkin orange, coral blue as embellishment;
Series positioning: Fashion Series: social networking, friends and other places; leisure series: leisure (such as shopping, shopping, holidays and other places); metropolitan series: work, business activities and other places.
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