Shop Color Reflects Space Individuality

To sell shoes, first of all, we must attract the attention of consumers. To attract attention, we must pay attention to the color design of shops.

Color is undoubtedly the first best tool for shops to attract eyeballs and obtain business opportunities.

According to research, people's visual organs account for 80% of color perception in the first 20 seconds when they observe objects; after five minutes, color sensation accounts for 50%; and then the impression of color continues in human visual memory.

However, the purpose of shoe store color is not only to attract.

The ultimate goal of eyeballs is to sell shoes.

Lewis, the architect of Mexico, has a famous saying: "color is a vital ingredient to add magic to the environment."

Appropriate color design can increase the space, combine with the light to reflect the individuality of the space, attract the attention of the customers, and make the customers interested in the shoes.

The famous painter Van Gogh once said, "there are no bad colors, only bad matches."

Red, orange, yellow, green, blue, violet, and full of color in real life.

For the shoe store, color is a kind of emotional language in the limited space, and it expresses the true emotion of a kind of shoe product.

Jill Da

The basic color is red, black, white and green. Its red represents enthusiasm, bold and unrestrained, joy, can cause muscle excitement, let consumers associate with fire, sunlight, stimulation, love; its black represents noble, serious, solemn, gill daring bold black decoration for the main colors, giving gill shoes rich and mysterious colors, so as to show the glamda shoes modern charm.

Its white represents purity, simplicity and cleanness. The soft ivory white, wise white rice of Jill shoes store simply expresses the connotation of a shoe product. It does not give people the feeling of being cumbersome. Instead, it can make people penetrate the soul of a brand. Its green represents life, vitality, environmental protection and health. It echoes the idea that Jill built the first brand of environmental protection and health, and shows the vitality of the brand.

Experience tells us that in a franchised store

No matter what color the brand uses, it is necessary to stick to one principle, that is, we must realize the harmony of store color.

Although the great red attracts people's attention, it does not always express the appeal of the brand, or the distance between the consumer and the brand.

In fact, store color is the emotional language of consumers and shoes, and the harmony of colors can achieve the zero distance emotional communication between consumers and brands.

Generally speaking, the color of a famous brand store is a pass and symbol for its entry into the market, and it will not be changed in general.

Most of the colors of big British brand are exquisite beige.

Chanel's shop is exquisite black.

Liu Jiaqiang's shop in Hongkong is calm red. Zhang Lu Lu's shop is often neutral color.

Gill Da Marketing Assistant Yu Xiangui said, "the famous fashion shoes have their own hue, and their harmonious main colors are also more natural in terms of image and color."