"Internet +" Strongly Hits Business Super Department Stores

When Carrefour, WAL-MART and Huarun went to the O2O business and crowded into the O2O battlefield, big Rd. started to figure out how to win the town market that had been coveted with the small business force.

The announcement of the website of the website of the big business website, the A partners and the distributors (B program).

This year, big retailers have begun to deploy O2O.

Since March, BBK's cloud monkey network has opened cross-border purchases. Consumers can buy overseas products from the bonded area under the cloud monkey network or the monkey shopping line, and get through the store's O2O.

In May 26th, WAL-MART launched the O2O platform in 23 stores in Shenzhen. The platform includes WAL-MART mobile APP, "quick purchase", "quick service center" for customers' self pick-up stores, and various mobile payment modes under online and offline.

Huarun Wanjia will also release the "e million" business platform this month. It will be the first choice in Shenzhen. The main business is fresh management, and logistics will also be set up at stores.

O2O has undoubtedly become a self rescue way for many retailers and retailers to face the invasion of e-commerce, but it still can not effectively recreate a Tmall or Jingdong and contend with it, thereby reducing the passenger flow attenuation in offline stores.

How to effectively expand the Internet site based on the advantages of the original supply chain and membership?

"I think standing on the draught of the Internet + flow will make China's economy fly."

In March 5th, Premier Li Keqiang put forward the plan of "Internet +" for the first time in the government work report, and formally established it as the national strategy.

The Internet has gradually jumped out of the scope of an industry and is becoming a new engine of the national economy.

In recent years, the electricity supplier has already entered the Chinese tradition.

The "barbarians".

According to the monitoring data of the China Electronic Commerce Research Center (100EC.CN), the proportion of electricity providers in the overall retail business is more than 10%, and the sense of crisis in traditional retail is strengthened.

Facing the price and category advantage of the electricity supplier, the customers of traditional department stores are gradually losing, while traditional department stores

However, the cost of human resources is rising. Many enterprises fail to survive the critical point of rising costs and falling revenues.

Although there is no such general situation in supermarkets, there is still a lot of pressure. Internet pformation has become the trend of the industry in the era of change.

Compared with other local life services such as food and beverage, supermarket retail touches the net more late, there is no mainstream conclusion on the model. It can disperse the pointcuts extending outwards and the future is not clear enough.

Since 2013,

A number of department stores such as friends and shares, intime department stores and Wangfujing announced the march into the O2O field.

At the end of August 2014, Wanda, Baidu and Tencent jointly announced 3 plans to invest 5 billion yuan to set up Wanda e-commerce company.

In the 2015 government work report, Premier Li Keqiang put forward "to make the Internet as the carrier, online and offline interaction of emerging consumption is flourishing", which is also the "super store" way out to make "express".