How To Choose A Good Shop Location For Middle And High-End Clothing Franchisees

Shop location is a long-term investment, which is related to the future of business development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.

For example, the Japanese DAE wing company, relying on its advantage of its chain group, has adjusted the sales revenue of the chain stores rapidly by using the time difference between the 3 months after the purchase of goods, and purchased land with lower land price in the non-commercial center, and built commercial facilities and other real estate.

After the land price rises, the real estate price is sold, and the commercial facilities are taken as a node of the chain supermarket of our company.

The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities.

Therefore, it is not likely to have a wider mobile customer group like a large department store or a professional large household electrical appliance store. It can only rely on the service of a target consumer group of a certain scale to obtain a relatively stable sales revenue.

Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

For example, when a residential area is built in a certain area by municipal planning, there will be fewer residents at the beginning of the residential area. With the continuous improvement and development of living facilities and other supporting facilities in residential areas, residents will also be increasing. Obviously, chain stores will be established in such areas.

The increase of group is inevitable.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

One of the prerequisites is to get in and out of the open roads.

The smooth traffic not only affects the safety of goods, but also affects the pportation time and pportation cost of Shang Jing.

Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops.

Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping.

In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.