Factors That Must Be Taken Into Account When Opening A Women'S Clothing Store

The necessary condition for opening a women's clothing store is location, so we need to work hard at the site selection.

A good place for women's wear is a prerequisite for success in women's clothing business.

Once you decide to open a shop, you must conduct a comprehensive survey of the selected locations and understand the population density, popularity and so on.

The location of women's clothing stores is very particular. Generally, we should master the following 10 details.

Convenient pportation is an important guarantee for adequate passenger flow.

In the vicinity of the main station, or in a street less than 20 minutes' walk, customers can use convenient traffic conditions.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.

The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

In the long run

A certain market in a street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

Female customers naturally feel "bad" about finding out or beating up with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better store clothing.

That is, the women's clothing store can be opened near a famous chain store or brand store, or even next to it.

It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc.

The shops open next to them not only save time and energy for visiting venues, but also pick up some of them with their brand effect.

。

Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible.

In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

Instead of choosing a business location that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.

Normally,

They will choose clothing centers and commercial streets which are concentrated in clothing stores, because there are many more clothes to choose from.

This is also determined by women's shopping psychology.

Therefore, we should consider choosing the former.

As for the shortage of funds, although there are lots of investment in women's clothing, there are many clever ways to decorate. For example, you can clean the shop first, so that the store can be clean and tidy, and it can also spend less money to achieve better results.

At the same time, when you decorate, you can use more mirrors, which makes the shops look spacious and bright.

Try to invest more in fitting rooms.