Difficulty In Safeguarding Rights: Luxury Brands Frequently Appear Quality Doors.

Over the past few years, with Chinese consumers becoming the biggest seller of luxury goods, the quality problem of luxury brands has been protested.

Cartire (Cartier) has 6 complaints in China in recent years, including Cartire watches and watches.

Products such as belts, Cartire quality and after-sales service are worrying.

Just after the two protest incidents of "MontBlanc shop splashing paint" and "Van Cleef & Arpels banner", some consumers dissatisfied with the brand's after-sales attitude and even reprimanded "too annoying".

Because

The price is tens of thousands or even millions, and because of the failure of machinery manufacturing, this category of products has become the main category of consumer complaints. Most luxury brands failed to provide the Chinese consumers with corresponding services and tests during their gold absorption.

The first manufacture of high-end watches and clocks

Naturally become the biggest "victim". Before the "MontBlanc shop splashing" incident, Van Cleef &Arpels, another brand of the group, had encountered protests by consumers. It was alleged that the matter had only been resolved recently for 2 years, and Van Cleef & Arpels brand side had agreed to refund.

As for the escalation of complaints in the luxury goods industry, there has been a way of "pulling banners" and even "splashing paint". The brand side of the company has also expressed its focus on its service attitude to customers in China's stores, strengthened after-sales service and respected consumers' rights and interests.

Otherwise, in the current big market bad situation, will give the brand side snow to add frost.

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In May 26th, Band of Outsiders, a designer brand from Losangeles, was caught up in business rumors.

The designer brand, founded in 2004 by Scott Sternberg, a famous Hollywood broker, is famous for its modern style of tailoring. Its opening party is also a gathering of stars.

Despite its bright appearance, Band of Outsiders not only missed the fashion week of New York in February this year, but also cancelled the autumn order.

The industry staff who had worked with them recently disclosed that the brand operation was suspended due to obstacles in capital turnover, and layoffs were being discussed.

Just the week before, the brand Honor, created by designer Giovanna Randall, announced that it would withdraw from the garment market half a week and concentrate its firepower on wedding dress series and customized services.

Earlier this year, Reed Krakoff, who left and worked alone from Coach, suspended the operation of the brand with the same name and tried to shift the strategic focus to light luxury accessories.

Looking at the world, mature 2014 is also not easy. The Viktor&Rolf, a custom made designer, suddenly announced this year that the 2015 autumn and winter series will be the last clothing series of the brand. In the future, it will focus on only two times a year's advanced customization, and its global flagship store in Paris fashion St. Saint-Honor will officially end its mission in February 2016.

Coincidentally, Jean Paul Gaultier (Jean Paul Gautiye) made a surprisingly consistent decision a few months ago - giving up clothing and focusing on Gao Ding.

Perhaps this is only the self correction of the fashion market? The words of CFDA's founder award winner, the chairman and chief executive of the American Apparel Brand J.Crew Mickey Drexler, are of deep concern: "the world no longer needs new clothing brands."

The editors and buyers in the fashion industry will lament the increasingly crowded schedule in recent years. Besides the four big fashion launches on Monday, the two time, there are holiday series, Gao Ding series and capsule series. There is almost no breathing time. Even the popular friends circle is bombed by the new conference.

Behind it, the designer, the design team, is living in the "hot water".

Dana Thomas, a fashion industry journalist, shows the fashion industry and the destruction of designers in its new book "gods and kings: the rise and fall of Alexander Maqueen and John Galliano".

With the deepening of globalization, the fashion industry has changed from a handful of family businesses to a global industry with annual sales of $280 billion.

In order to meet the growing market demand, the Group executives took the whip to advance the deadline of the designer's delivery.

The designer who is burdened with this high-speed operation, like McQueen, finished his life 3 weeks before his 2010 women's wear show.

John Galliano, a person called ghost, needs to do only two series a year before entering Dior, and after running Dior, his annual workload has soared to 32.

The brand that backs a large group will still have such pressure, let alone the independent designer brand.

Without the support of LVMH, the world's first luxury group, it is almost impossible to launch a vacation department like LV or Dior. Without heavyweight stars, the release of independent designers is difficult to attract the long guns and short guns of the media.

The recent rise of the young designers award seems to be a shortcut for them to survive, grow and become popular.

In fact, due to the slow pace of sales in the fashion industry in recent years, the major groups and brands are looking for fresh blood.

From the wool prize, Topshop Newgen, H&M to the LVMH designer contest that has just been built for two years, the fashion industry's desire for young designers is self-evident.

In June 1st, the ANDAM, the French National Fashion Art Development Association, which aims to select new design forces, announced the list of designers who were selected in 2015: Vetement, Pallas, Anrealage, Pigalle and Umit Benan.

The 5 designer brands will compete for the prize of 370 thousand euros (203 thousand and 400 yuan) and the guidance from Chanel global fashion President Bruno Pavlovsky.

Like last year, the winners will receive 10 thousand euros worth of Swarovski crystal as raw materials for future design, and its special capsule series will also be sold on the global fashion brand Thecorner.com.

In 2013, Alexandre Mattiussi, the winner of the brand in recent years, grew by more than 50% per quarter.