Michael Duboi: Only Asian Talents Love To Wear Famous Brands.

18 years ago, Michael Duboi was a reporter for Sportswear International.

This is a fashion magazine with sportswear as its main content.

After that, he continued to work as a contributor to French local magazines, and the core of his work still revolves around fashion and fashion.

Around 2000, the Internet industry, which had been fermented for decades, began to touch deeply on personal life. Overnight, everyone was talking about a new era.

Almost at that time, dupoy and his friends set up a website to report all kinds of street news, but he realized another crisis: "everyone is saying that the paper publication is going to be over, but if you go online to search for the most popular items in 2006, you will never find it.

The speed of Internet update is too fast, not the best record carrier.

Such an explanation came out of Duboi's mouth, creating a feeling of contradiction and intertwined.

The trend of the street is changing, sharp and fleeting in most of the human eyes. If it is not for extreme enthusiasm, it is hard to imagine where the motivation for such enormous energy to keep them is.

Printed matter, which is increasingly marginalized by digital technology, is still the most suitable tool for retaining memories in this era.

In 2006, they decided to record the most popular news and single products in magazines or monthly magazines. The first ALL GONE was born.

At the very beginning, it was also the most difficult period. He packed the printed books into the bag and flew them to the big cities by himself.

"People who saw these books felt great, but no one thought they could be promoted. After all, they contained so much novelty that not everyone could understand."

Such publicity work.

For four years, more and more readers began to remember him and his books.

Holding this attitude of recording street culture history, "ALL GONE" has become an encyclopedia of tidal culture.

I am not sure whether "ALL GONE" has influenced the development of culture.

But I know that this book has become something that everyone who loves street culture wants to own. I have not affected the whole market, nor have I changed.

Every year, countless fans in the world are waiting for it.

They didn't turn over, but just looked at the cover and clicked on the purchase, which made me happy because they trusted ALL GONE.

Among the many collections of dupoy, the work of KAWS, a famous American artist Broolyn, has always been his favorite.

KAWS real name Brian Donnelly (Brian Donnelly), whose work is an artistic distortion, such as the X logo in the cartoon images of Mickey Mouse, Michelin tires, Simpson family and The Smurfs, has become a new visual symbol.

"I started collecting his works from KAWS in Paris in 1999. They are like my guards."

KAWS's novel, exaggerated and unique design is exactly the same as the street culture that dubud has to record.

Speaking of typical France

Duboi looked very proud: "France has very famous advanced customization. We will combine them with underground culture and become a mixture.

In France, no one cares about brands. Everyone is simply and casually dressed.

Only Asian people like famous brands.

The coolest people don't need Chanel. "