Huarun Ten Thousand Families Go All In To Counter Attack

Faced with the impact of the electricity supplier, the traditional retail industry has been looking for a new way out.

After a year of joint venture with the world's third retailer TESCO, Huarun Wanjia based on the community and launched the Tesco express convenience supermarket. While the electricity providers are overweight, the E platform is expected to be released next month to form a complementary commercial chain.

This also announces that Hua Runwan's family is moving from the original single entity retail store to the entity store and the electronic commerce dual channel.

In April 29th, Tesco Express's first convenience supermarket opened in Shenzhen.

According to Huarun Wanjia, unlike traditional supermarkets, Tesco express convenience supermarket mainly focuses on fresh food and food. Customers can enjoy the supermarket one-stop service and can also solve three meals a day in the leisure and dining area of the store.

Its biggest bright spot is that Tesco express reserved electricity supplier from the front area of the store, setting up an electric pfer station in the back area of the store, providing convenience for the one-stop shopping experience in the future online and offline.

In recent years,

Huarun has been developing vigorously.

It is reported that there are 141 convenience supermarkets in Guangzhou.

The Huarun million launched Tesco express overweight supermarket convenience, accused of performance and dragged down by Tesco.

Huarun's first quarter earnings report shows that the company's retail business, Huarun's net profit of 356 million yuan, down 30.5% compared to the same period, far below market expectations.

So far, Huarun has seen net profit decline for five consecutive quarters.

Ye Hongwei, general manager, said Huarun is optimistic about the global operation of Tesco.

Mature IT system and customer analysis, and rich experience in own brand.

Tesco express can optimize the business mode of convenience supermarkets and enhance the influence of convenience supermarkets.

Tesco express will be upgraded by Huarun million standard supermarket plus new stores. It will be launched in the future and will sink to the three or four tier cities in the Midwest.

It is estimated that by 2018, Tesco express will reach 518 convenience stores.

In addition to the layout of the community, setting foot in the electricity supplier is another direction of pformation for traditional retailers.

Following the investment in shop No. 1, WAL-MART launched the O2O service platform "quick purchase"; big RFA invested in building the "flying bull network"; Carrefour pformation test water supermarket electricity supplier; the family convenience store and Amazon achieved O2O; Huarun 10000 will launch the e 10000 business platform.

Reporters learned that e Wan will start from fresh, and combined with hypermarkets, community stores and direct delivery to form a netted distribution system.

At present, e is in the public beta stage and is expected to be released in June.

"Tesco uses a variety of modes of distribution in the UK. Apart from the distribution, customers can also choose online shopping, offline stores or other outlets."

Ye Hongwei said that Tesco's advantages in this area provide experience for Huarun 10000 e 10000.

Huarun Wanjia introduced that the first city to be launched by e Wan will be Shenzhen, because Shenzhen has 600 thousand members, and the supply chain, logistics distribution system and brand are more perfect.

In order to better match with the electricity supplier, Huarun has set up an Independent E-commerce Team, and has also set up a marketing department, focusing on customer insights and analysis.