Clothing Store Popularity Needs Clear Objectives.

To enhance the popularity of the store, we must first combine the actual situation of the store, investigate the income status, consumption habits and purchase methods of the residents in the community, and determine the location of the store. If the store is located in the middle and low grade, it should be mainly in the middle and low grade businesses, mainly facing the wage earners, students and migrant workers. Major maternal and child health care stores customer Married women, when considering ways to improve their popularity, should focus on these people.

To enhance the popularity of stores, we must first know what the target market is, who the target customers are, and which people are shopping at the store, which concerns the location of stores. It would be absurd if anyone would visit the store without knowing what to do. Products have the location of products, and stores should have the location of stores. For example, the positioning of star hotels is government leaders, enterprises and institutions veterans, foreign guests, successful people and so on, while the general location of restaurants is public, mainly facing wage earners, students and so on.

Only when the location of the store is clear, can the consumers better understand the needs of consumers and better satisfy the target customers, so as to win their favor. Otherwise, the eyebrows and moustache should be grasped. At the end, it can only be "bamboo basket water".

The convenience principle occupies a place in marketing 4C theory, so called convenience. Principle Popularly speaking, it is all in order to facilitate customers to shop and enhance the popularity of stores.

Theoretical studies show that over 70% of customers purchasing behavior They were all temporarily decided in the store. Optimizing shopping environment can not only attract more customers, but also stimulate customers to buy. It is an effective way to enhance popularity.

It is necessary to arrange a comfortable shopping environment for the transferor, so that the overall style and layout of the entire business hall, as well as how each commodity is placed, should be consistent with customers' shopping psychology. The goods should be placed in the middle of the shelves that people can reach to facilitate customers' selection. The price of goods is clearly priced, and many people believe that when they go shopping, they will experience trouble because of the unknown price of the goods. Therefore, every commodity in the store must be clearly priced, preferably on the top left side of the goods, so that customers can see clearly and do well in the budget.

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The clothing store owner can set the price higher according to the clothing product, especially the fashionable clothing product with good quality and novelty, and then reduce the price when bargaining with the customer, and the customer will readily buy the fancy clothing product.

Many people know that the profits of clothing sales are very high. In some women's clothing stores or clothing stores, the price of dozens of pieces of clothing can mark the price of 100 yuan, but the final real price is certainly not so high. The owner of a clothing store hopes to get more profits. How can we maximize profits?

The price of clothing products is higher than that of customers who do not bargain, that is, they get a good profit, but the price can not be too high, so that customers can turn around when they hear the price. Therefore, the clothing store mainly knows the price of each garment very clearly, and then determines the reasonable selling price according to its profit requirement, at the same time, it should consider the customer's counter-offer and determine the final selling price, which is to ensure the lowest profit.

Some customers always like to bargain hard when buying clothing products, and look at the price very low. For excessive bargaining, the clothing store owner should know clever rejection, and can explain to the customers from the clothing quality, style and so on. We can tell the customers that the price of clothing products is higher, and then show the lowest profit price set before, if the customer is not enough to buy, do not lower the price. Cutting prices too much will make customers skeptical about clothing products and affect the image of clothing stores.