Mobile Internet Promotes Channel Changes

Cui Yu, consultant consultant of CIC, believes that the future management mode of the garment industry will evolve into two main channels: the electronic business platform and the shopping center.

Seize the opportunity of mobile Internet, and the successful pformation of traditional clothing enterprises is expected to occupy more markets.

Small and local brands will gradually withdraw from the competition, and the apparel industry will enter the era of centralization and individuation in the future.

Under the background of mobile Internet, such as channel change, overcapacity of industrial chain, consumption upgrading and consumption segmentation, as well as factors such as international brands increasing China's market layout, the pformation of traditional garment enterprises is imminent.

At present, many traditional clothing enterprises are actively trying new models, such as O2O, R & D APP applications, cross-border mergers and acquisitions, functional hardware and other "Internet +" innovative ways to seek new growth points.

Metersbonwe has tried many times to pform the Internet.

In 2011, from the listed company to dismantle the direct purchase website, the state purchase network was rebuilt in the past two years, and the state purchase network was reclaimed by the listed companies. At the same time, the O2O mode was launched to upgrade the old shop to the O2O experience shop.

After more than a year of fumbling, at present, the United States once again adjusted its positioning and began to aim at the subdivision area of clothing industry and wear the market, and built a APP model.

At present, the pformation of Metersbonwe is still in the exploratory stage.

However, the Internet marketing has achieved initial success. Last year, the famous variety show "wonderful flower" was praised by the post-90s, and the audience rating was soaring.

Efforts have also been made to seek O2O pformation. In 2014, the Internet mobile payment was tried to become the front desk for offline pactions, but it failed to save the losses.

Data show that in 2014, Giordano sales amounted to HK $5 billion 545 million, down 9% from HK $5 billion 848 million in 2013, and Mainland China's performance in the Greater China region was the most obvious.

In e-commerce, 2014

The amount is HK $183 million, which is 6% worse than the HK $174 million in 2013.

In addition, M & A is also a new attempt for the traditional clothing enterprises to find a breakthrough.

In addition to the announcement of Semir apparel's participation in the ISE of South Korea's electricity supplier, recently, the company announced that it had invested 20 million euros to acquire the Spanish football economic company "BOY".

Before the investment, Semir's operating income reached 8 billion 147 million yuan in 2014, up 11.7% over the same period last year.

CITIC Securities Research Report shows that the acquisition is an important step forward for Semir to take full advantage of the "Internet +" pformation. The company's cross-border e-commerce platform business is worth looking forward to.

Not long ago,

Lining hand millet millet bracelet, want to use the concept of "intelligent hardware" to restore the decline.

According to the financial report, Lining lost 780 million yuan in 2014, which is Lining's three consecutive loss.

Lining said that the company is actively embracing the Internet, and the company's digital platform will be the focus of the next 2-3 years.

At present, Lining has started interconnection and cooperation with millet, Jingdong and man Wei.

The smart running shoes launched with millet bracelet are expected to be launched in the third quarter of 2015. The industry analysis points out that the concept of smart wearable and marketing of millet fans can be expected.