2011-2012 Revelation Of China'S Clothing Industry Development Report (Three)

With the acceleration of global economic integration, design is no longer just a process of product design, but is permeated and penetrated into all aspects of the enterprise through rational and effective management. Products have gradually become the embodiment of design management results, and the integration of design and management has become an inevitable phenomenon in the development process of enterprises.

In this process, it involves the elements of product and product design, product design and management. The essence of product design is to catalyze, guide and adjust the entire production relationship. Through integration and integration, excellent and sustainable design can produce products that conform to the laws of design, manufacture, circulation and use.

Design management is a bridge between management and design, and plays an important role in linking up technology, design, design thinking, management, marketing and other internal and external platforms in enterprises. Brand and product are the core competitiveness of garment enterprises. Designers are the basis of forming core competitiveness, and design management is an important aspect of core competitiveness.

As far as the current situation of China's apparel industry is concerned, design management only stays at the conceptual level in enterprises, and does not form a systematic theory in practical operation. But now design management has been paid more attention, and the strength of products has become increasingly prominent.

China Garment enterprise design management The development direction must recognize the following points: talent is the core of design management, innovation is the source of design management, and constantly looking for suitable design management mode, and the design management mode needs to be constantly changed.

Supply chain, as a chain linked by each other, is linked by end to end. Every node has the writing and game of supply and demand sides. The perfect supply chain is to make use of various means and ways, through supply chain collaboration, so that the value and interests of both sides of supply chain can be realized in every link of the chain, resulting in the superposition effect of value.

　　 Supply chain The objectives are quality, rapid response, service, cost control and value creation. To improve supply chain, we should start from R & D, raw materials, technology, logistics, standards, communication, energy conservation, environmental protection, social responsibility and integrity. The development trend of supply chain is: comprehensive, specialized, fine and precise.

The concept of garment supply chain management in China has not yet matured, and there are few enterprises that have perfect supply chain. With the development of our country from a large garment country to a powerful garment country, more and more enterprises must create a supply chain that meets the needs of the times. There will be three obvious trends in this process: Core value thinking mode The spanformation of the thinking mode to the value chain; the internationalization of the supply chain; and the reform and innovation of the business mode and the business operation mode for the real internship supply chain value creation capability.