The Boundaries Between Art And Retailing Are Becoming Increasingly Blurred.

Holland architect Rem Koolhaas (Koolhaas) and Prada design director Miuccia Prada are one of the most famous store design partners. 10 years ago, two people launched a Prada store in the SoHo District of New York. The magnificent buildings were equipped with streamlined staircases. The models were arranged in an unconventional way. The historical display was displayed in the glass handbag display cabinet. This store has changed people's perception of stores and set up new standards for brand stores.

Thereafter, Prada The stores have been built according to the aesthetic standards of the gallery. Iconoclast In the project, Miuccia Prada invited film and television designers to decorate the main flagship stores in London, Paris and Milan, which might make old customers mistaken for themselves into the museum's showroom. With the announcement of Koolhaas's plan to design boulder sculptures for Milan's Prada Fondazione foundation, we can expect that, in the future, Prada Art Space The boundaries between retail space and retail space become increasingly blurred.

Nowadays, galleries and fashion brands are appearing in more intimate forms in most of the high-end shopping streets in the world. When Comme des Gar ons opened a multi brand boutique Dover Street Market in London 10 years ago, Dover Street was also known for its independent galleries and leisure lunches. Today, these galleries and luncheon sites are next door to brand stores, including Victoria Beckham, Acne, John Rochas and Vanessa Bruno, and Dover Street has become the most dynamic retail space in London. Today, the avant-garde Dover Street Market plans to move to Burberry's former headquarters in Haymarket.

The founder of Comme des Gar ons, Chuan Jiu Bao Ling, said she changed her store to "beautiful chaos". She regularly set up some art installations in the store and rotated in different stores. She was formerly a school in New York, a total of 20 thousand square feet (1900 square meters), with 7 scattered floors, and consumers could explore the old building by using a large spanparent elevator connected to the entire building.

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At first glance, New York Body Labs is just another 3D virtual fitting platform. In fact, it applies complex statistical mathematics to online tailoring. It can provide customers with more accurate body measurement data for online customized apparel retailers.

It is reported that when Body Labs is used, a virtual human model can be created by simply scanning the customer's body or entering the body data. Based on this model, it is very convenient to realize the online customization of all kinds of garments. At present, the first batch of fashion business companies including Woodies, Original Stitch and Mesh01 to participate in the testing are all praised by this function.

Body Labs's CEO Bill O "Farrel" (below) shows that this is not just the platform for trying clothes, "what we are doing is to turn the body into a data platform."

Bill O 'Farrell is an associate professor / guest professor at Columbia business school, and co founder of a series of start-ups. He created Body Labs with experts in intelligent systems of Max Planck Institute (Marx Planck society of Germany).

Take the online men's Shirt Custom Business Woodies as an example, users can input some basic bodily data on the website, such as height, weight and size of shirts, or directly scan the body, so that you can get the body simulation effect diagram created by 3D BodyKit tool, and get the data needed for the custom shirts. But in addition to this function, Body Labs can actually generate thousands of people's data in different postures based on scanning, and generate a perfect data map for your body through statistics and calculation.

According to O Farrell, "for every new data, we will carry out many geometric operations to do statistical prediction. If we give us 6 or 8 or 10 data, we will do additional body modeling to provide support for online customization of clothing, shirts, jackets or trousers. "

Woodies has seen the effect in the two month platform trial operation. It is expected that sales will rise by 15% last month, and the return rate will be reduced.

Both Woodies and O Farrell acknowledge that the technology of simulating digital fitting on 3D models is still in its early stage. But Woodies has seen other possibilities of application, such as expanding to more clothing categories, reconstructing the size system of clothing to meet the growing demand for "mass customization".