Dan BIU Creates A Fast Fashion That Is More Suitable For Market Development.

In recent years, Fast fashion With its unique characteristics, light luxury brands quickly occupied most of the share of China's consumer market, and the two words "light luxury" and "fast fashion" are increasingly known by more people. However, does this mean that the light luxury brand has no worries and steady growth? No, recent data reports show that it is not very good.

Coach, a luxury brand represented as a luxury luxury, is having a bad time. At the end of October, Coach announced the first quarter fiscal year 2015 fiscal year: the continued weakness in the US led to a 19% year-on-year decline in overall sales and a 4% rise in global sales. Since the beginning of the year, Coach's share price has fallen by nearly 40%.

At the same time, by virtue of its uniqueness Vertical integration Mode of fast fashion hegemony, though it is in China. Sales volume It has not risen sharply, but it is also rising steadily. This shows that in fact, the general consumption view of the general public still tends to the lower price of the price range and the fashion that keeps pace with the trend.

Brendan, a keen tactile brand, is also aware of the current market developments from various data analysis, and has made corresponding measures for how to improve the fast fashion business mode. From the product, the price segment products are carefully distinguished, and the proportion of large and medium price products is increased.

At the same time, in order to ensure that products keep up with the current trend and shorten the whole time from design to production, consumers are guaranteed to be the latest fashion products. After many adjustments, the steady increase of national sales volume from Dun Bi Nu can fully demonstrate that this adjustment is loved by the majority of consumers. Next, Dan BIU will also constantly adjust product price positioning on the market development trend to create a fast fashion mode that is more suitable for market development.

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In the Internet + transition period, the United States is still accepting the market's sharpening. The latest quarterly results show that the net profit of the company decreased by 60%-90% compared with the previous year, and the profit interval was 42 million 617 thousand and 300 -1.07 billion yuan. In the same period last year, the United States made a profit of 107 million yuan.

The US side said that as the company was in the period of Internet transformation and at the same time, the sales revenue of the company was reduced by about 10% when compared with the same period last year. The net profit of the company will decline in the first quarter. Zhou Chengjian, chairman of the US bond company, said in an exclusive interview with reporters that the United States will officially release a clear Internet based operation mode in the near future.

Among them, the state purchase network and the entity store will change the original business. In the past, there were only brands such as Smith Barney, ME&CITY, Moomoo and so on, and the future state purchase network will become more inclusive. BNN will access apparel related products, and non American brands will also be presented in physical stores.

The short business performance notes of the 2014 express also show that due to the full effect of the transformation and upgrading, it still takes time, and there is still pressure on the company's performance in the short term.