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Clothing Industry Diversified Layout Into Consensus

2015/3/26 11:45:00 22

Clothing IndustryDiversificationBrand Strategy

Earlier this month, YOUNGOR announced that it plans to invest 1 billion yuan to set up a health industry fund in Ningbo, Zhejiang. The first phase will pay 500 million yuan to seize investment opportunities in the domestic health industry.

Just a few days ago, Zheng Yonggang, chairman of the board of directors of Shanshan holding company, also revealed strong interest in the field of big health in an interview with reporters.

"Chaoyang industries such as life, health and energy materials will get wider and wider when they set foot in the sun industry. The only way to dress is to get narrower and narrower, because there are too many people."

Zheng Yonggang said that the next step into the life and health industry will definitely invest, and the involvement will be very deep, not only from the foundation, but from the intermediate level.

In recent years, whether Zheng Yonggang himself or his leadership of Shan Shan, diversification and cross industry investment has long been the latest footnote of its role.

"The era of clothing making money has passed, and the upgrading and adjustment of the garment sector will go deep."

Zheng Yonggang said.

According to the information disclosed by YOUNGOR, YOUNGOR is invested by its own capital and wholly owned subsidiary YOUNGOR Investment Co., Ltd. is the manager of the health industry fund. It is responsible for looking for investment projects around the health care industry, including project development, due diligence, analysis and certification, and post investment management.

The fund will last for five years, and it can be postponed for two years after approval by the partners' meeting.

"The company will invest in equity investments for industries with good industry prospects and value for mergers and acquisitions, and pay attention to the opportunity of excellent listed companies and the opportunity to restructure and restructure the large and medium-sized state-owned enterprises in the medical and health industry."

Many years ago, YOUNGOR, which has extended its real estate and invested in two new business segments from the clothing industry, has chosen the industry with high gross profit for its diversification attempt.

The Shanshan Group, which has been a strong enemy for many years, has also announced its entry into the health industry in the same month.

Discussion on cross-border investment

Zheng Yonggang

"Strictly speaking, I am an investor. Clothing, materials and health are very different areas.

For investors,

Investment

No competition exists between them.

Different industries have different industrial attributes.

Although the clothing is limited in volume, it has the largest accumulation of capital, and the finance is big, but the debt may be very high. "

The Shanshan Group, a subsidiary of three listed companies, combines its share of banks, insurance and futures businesses. Its business scale is now nearly 100 billion.

As one of the largest suppliers of materials (energy materials and lithium battery materials) in the international market, the diversity of Chinese fir is becoming clearer.

"Diversification does not mean giving up the clothing sector, but only integrating its industrial capital and financial capital into one."

Zheng Yonggang pointed out.

Like the private enterprises such as Shanshan Group, many local leading enterprises have been looking for new profit growth points in the past few years.

At the same time, similar YOUNGOR investment real estate once a year of loss risk case also let clothing enterprises in considering "do not work properly", raised vigilance.

In this regard, Zheng Yonggang said

Garment plate

It's still profitable, but it's only about 20%.

Last year, the company also stopped a factory. In the future, the production capacity will continue to be turned off, but good brands will continue to expand.

"Now there are more than 20 brands in the group, and quite a few of them are joint venture brands. The company hopes that the joint venture brands will increase as much as possible."

Zheng Yonggang pointed out.

"In the first tier cities, there are Chinese brands such as Shanshan in high-end retail, but we have to admit that the market has been very fragmented.

The biggest challenge is oversupply, the cutting-edge fashion products are still very scarce, and the full competition caused by homogenization is very intense. We hope to make further improvement.

He said.


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