Seasonal Display Techniques For Clothing Stores

When the commodity is changing season, the main task of store display is to spread the following three information to customers.

1. the consumption season will change (indicating that customers may need seasonal clothing).

2. brand new products to the store (recommended theme goods Series).

3. consumption trends (fashion styles / fabrics / colors / theme design / style consumption trends) will be popular in the new season.

Commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas undertake different missions in the season changing period, and there is a relationship of undertaking and interaction.

Among them, the main purpose of window display is to pmit one-way information, while the display of goods yard is mainly the purchase of customers.

If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.

Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition.

Trend oriented businesses can often pmit seasonal information faster than natural time.

The influence of seasonal changes on human basic social behavior has been getting smaller and smaller. However, the season's influence on clothing retailing time is still significant.

Designers and buyers of fashion Brand Company still keep their schedules in season.

Among the leading fashion companies, brand managers,

The buyer and the buyer will still arrange the work plan on the basis of the season. The visual image Department will first consider the seasonal time factor when formulating the visual merchandising plan.

The advance of seasonal display shows that real fashion goods always lead.

Changes.

Soon after the snowy new year, customers can feel the fashion trend of spring fashion in the window of Paris famous shop street.

Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season.

Taking the natural season as a reference, the preview of the next season's commodity popularity reflects the brand's guiding ability and confidence in the fashion trend, and it will first establish a leading image before the rush hour of the window shopping.

The design idea of the window changing theme can give priority to the combination of commodity and seasonal properties.

The choice of props gives priority to plants that are most sensitive to seasonal changes in nature.

The most common plant props are flowers and trees, and because they are small and easy to design and handle, they are more suitable for use in window changing seasons.

The use of large arbor props must be changed in order to solve the problem of volume.

stay

On the choice, the display designer must have some basic knowledge of Botany. For example, what are the flowers with season as the growth cycle? What are the trees? Where are the corresponding growth and development areas of flowers and trees? After mastering these information, appropriate plant props can be used in the appropriate fashion brand windows in the market.

In the form design of props.

Display designers must consider enforceability.

Not all natural plants can be presented in a limited display window, but Chen's design wisdom can solve this problem.

For small and convenient plants, real props can be used. This is also the best design.

For larger size and difficult purchase of plant props, the display window can be changed through artistic simulation conversion.