361 Degree Outdoor Products Will Be The Focus Of Future Development.

In recent months, the performance report of several major sporting goods enterprises listed in Hongkong in 2014 showed that the performance has continued to recover from the third quarter of last year. The channel adjustment and product line expansion have been effective over the years, not only the overall performance has increased, but also the profit highlights are outstanding. Among them, the 361 degree annual report shows that in 2014, the company achieved operating income of 3 billion 906 million yuan, an increase of 9% over the same period, with a net profit of 398 million yuan, an increase of 88.2% over the same period last year.

　　 361 degrees The official said that the first sign of improvement in the company's performance was the 2014 Winter order meeting held in mid April last year, and the company's orders for the first time in two years were increasing. In the future, electronic commerce, overseas career, riding, outdoor, skiing and football products are all enterprise Focus of development.

It is worth mentioning that the best performance of 361 degrees in 2014 was Children's clothing business The business revenue increased by 4% to 215 million yuan, or 10.3% of revenue. At present, the children's clothing business of 361 degrees is operated independently by the company's brand and its distribution network, and the target customers are 5-12 years old. The company strategy is also slightly tilted on children's clothing. In the first half of 2014, 361 degrees reduced the number of shops, but children's clothing stores did not decrease.

In 2014, the number of retail outlets authorized by 361 degree children's clothing increased from 1858 last year to 2142. The company expects the market demand for children's wear Division will continue to be strong. In September last year, the company signed a strategic partnership agreement with Baidu to develop intelligent footwear products with tracking equipment and applications, and four entry level smart shoes went public this month. The company also revealed that if the joint venture is successful, this cooperation mode is likely to expand to other wearable products.

In 2015, 31st degree also entered the overseas market. The stores opened in Brazil and the United States. In the spring and summer of 2015, the products focused on running shoes, and the main styles were Chromoso, Sensation and so on. In addition, the Finland brand One Way Sport Oy (One Way), which focuses on off-road and winter sports, has established a joint venture, Wan Wei International Industrial Co., Ltd. to develop various high-end sports products such as carbon fiber cross-country skiing, ski boots, carbon fiber ski poles and snow roller skating.

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Whether men's wear or women's clothing, the high-end market is occupied by France, Italy and Europe. This seems somewhat unfair to Zheng Yonggang. In his view, whether the product design or quality (including the introduction of customization), and some of the world's major brands are not very different.

Zheng Yonggang thinks, "clothes become our level, I feel that there is no further improvement, almost." This dress, you are no different from Armani, in fact, it is like this. I think China has reached the pinnacle of manufacturing. It is only by our efforts (not enough) that there are ideological things in it. "

Zheng Yonggang said, "the fashion trend in the world is released first, then we follow. It's just a matter of how tight and tight we are. This is the gap, which is the gap between them and their prices. So the brand of Shanshan is better. A suit is three thousand or four thousand yuan. If a brand like Zegna, a very ordinary suit costs twenty thousand yuan. "

The core issue of China's clothing industry is brand. Zheng Yonggang pointed out that the whole operation mode of garment industry is different at home and abroad. "Our production and design are integrated. They are all segmented, sales are sales, designers are designers, production is production, and they are all segregated. So the division of labor may be better, because each paragraph is done more precisely. We now take all of them from China until sales are done by ourselves. So I think there is still a long way to go.