Hongkong'S Retail Industry Is In The Winter, Luxury Goods Prices Are Coming Down.

Just this past week, the most lively topic on the social platform and circle of friends in Hongkong must be Chanel's price cut.

Those women who had gone to Europe to buy luxury goods in the past two days have also been dispatched to join the tourists sweeping army, and queued for a long time to purchase a Chanel handbag.

Chanel group announced earlier that in order to balance the sales problems caused by the different regional prices, the price of handbags of individual styles will be adjusted on the whole. The goal is to make the price in China not higher than 5% in the euro area, but to disclose detailed price reduction rules.

As soon as the news came out, the Chanel store in Hongkong immediately opened the discount mode.

Chanel stores in almost every business district have long long queues throughout the day.

If you want to queue up and wait for less time, it will take more than ten minutes, and more than an hour. This grand occasion has never happened in the best years of Hongkong's retail industry.

In order to encourage customers to shop, Chanel stores implement "one to one" service this week.

Will follow a customer, recommend and introduce related products.

A branch manager discovered that when a customer was not accompanied by a salesperson, he immediately faced the black side and rebuke the salesperson to return quickly.

For customers patronizing Chanel, such a "one to one" service makes it no longer possible to shop in the past, and the whole shopping trip becomes chasing deadline.

If I don't agree with you, I will turn to the next one. After a few rounds, I can always find the one I like, then swipe and leave, and another group of customers will enter.

With the "one to one" salesperson close to the company, the shopping hours are greatly shortened. Looking around the customers who leave the Chanel store, most people are doing a good job and the bag rate is also greatly improved.

Although Chanel holds the banner of reducing prices, it attracts customers who are shopping hard.

However, we will be careful to find that not all handbags are on the price list. If we ask a salesperson in the store whether the price of a handbag will be reduced, the unified answer is that "before the price is no longer remembered, the selling price is based on the present."

When the sale of Chanel was in full swing, news came out that the restriction system was introduced because of the good sales situation.

But if you confirm the information to the salesperson in the store, the answer is specious. "You first pick, choose the style, let's tell you again."

At this time, we must admire the precision of the market strategy and the mastery of consumer psychology of the leading international fashion group.

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It is not the first luxury brand to cut prices in Hongkong, but it is undoubtedly the most powerful and most successful brand.

In February of this year, the Swiss watch Patek Philippe announced that the price of products in Hongkong district was down by 5% to 22%.

In March, Dior lowered the price of its handbags in Hongkong.

LVMH group's watch brand Tag Heuer has also joined the price reduction trend recently, reducing the price of global products. The Hongkong area has the highest reduction rate in the world, reaching 13%.

In addition, Vacheron Constantin, Jaeger Le Coulter, Cartire and other brands have increased the discount in Hongkong, and will officially cut prices in May.

So many international luxury brands choose to lower the price of Hongkong at this time. Besides the depreciation of the euro and the balance of the price of products in different parts of the world, it is also one of the reasons to boost the declining retail sales in the mainland and Hongkong.

Chinese consumers have been the most important consumer groups of luxury brands in the past few years. But with the slowdown of the mainland economy and the fight against corruption, the sales of luxury goods are booming. In addition, the social activities in Hongkong and the phenomenon of attacking mainland tourists have also entered a difficult time in Hongkong.

The success of Chanel's price reduction will undoubtedly become a model to follow, and may attract more big brands to join in the price reduction.