The Children's Clothing In Zhili Has Displayed The Theme Array In The Exhibition.

Yesterday, the twenty-third China International Clothing and Accessories Fair was unveiled at the National Convention and Exhibition Center (Shanghai). exposition The first time that Beijing was moved to Shanghai, the trend of market dominance in the Yangtze River Delta is obvious. For the 4 children's clothing enterprises participating in the Expo, the international exhibition near home is more like a world-class competition.

On the morning of the opening of the Expo, visitors poured into the pavilion. France, Italy, Germany, Korea... Hundreds of clothing brands from the international market are gathered. 4 brands of Zhili children's clothing, such as today's Tong Wang, Buyi grass, Lin Qian and Jia Jia Bao, have seized the golden section of the exhibition area in more than 30 children's brands at home and abroad. Compared with the past regional brand exhibitors, the exhibition hall of local children's clothing enterprises is more personalized, thematic and differentiated.

A small wooden cart is placed in the green vine. Behind the scarecrow is a dense forest. The theme of the fairytale "Wizard of Oz" came into view. Ma Weizhong, the head of the company, is receiving a group of businessmen who came to negotiate. "We have been thinking about the exhibition design for a long time, and the 75 square meter yard has been built for two days." Ma Weizhong said.

This time, the cloth grass man brought more than 100 exhibits, which were carefully selected. "There are many famous brands at home and abroad this time, but we have no pressure at all. Children's clothing in Zhili The brand is very influential in the industry. As soon as Ma Weizhong's words were finished, a northern customer who had seen the exhibits of the cloth grass man said: "weaving inside." Children's wear It's really better than the north. It has a good reputation. " In the morning, there were more than 100 clients who were willing to cooperate.

In this exhibition, today's boy Wang set out the theme array, from leisure to urban to fashion. The exhibition hall of 150 square meters was disguised as a children's clothing kingdom. "In order to cope with international competition, we adjust the brand management strategy and turn it from boys to girls." we adjusted the English name of the brand from k-boy to kidom, which implied the meaning of the kingdom of children's clothing. Pu Xinquan, director of this enterprise, said.

Prince Tong has participated in the exhibition many times, but it is the first time to attend the exhibition near the door. "Traffic is certainly a lot easier, but competition is even more intense." Pu Xin Quan said frankly that the exhibition is intended to display exchanges, in fact, is a brand competition "secret warfare". "The high-end brand of" sesame open "under today's Tong Wang's brand often meets some strong brand competition in the operation of large shopping malls, both domestic and foreign. They also came to this exhibition.

For the 10 years and more concentrated markets in the Central Plains, it is an opportunity for the fair to move to Shanghai. "This year, we will expand the Yangtze River Delta market. Many of the customers here are new faces in this area, which is very beneficial to market regionalization." Pu Xin Quan said.

With various accents and speaking languages, more and more people are heading towards the exhibition hall of the 4 enterprises in Zhili. "Fashion to see Paris, children's clothing to see weaving", this market vane is erected at the fair. In recent years, Zhili is building China's international children's clothing capital. By speeding up transformation and upgrading, we should seize the two ends of the smile curve of sales and design, enhance brand strength and enhance the strength of industrial clusters. At the scene, Shi Songjiang, director of the children's wear Office of the town, said, "this exposition is also a weathervane for understanding the future market changes. Therefore, we do our best to boost the children's clothing enterprises in Zhili to adapt to the new normal and achieve new development. We will promote the transformation and upgrading of children's clothing industry through the participation of the participants in the exchange, with the help of external force and internal force."

Shi Songjiang told reporters that in order to promote enterprises to participate in the exhibition, the local government on the one hand introduced policies to give exhibitors 50% of the cost of exhibitors' subsidies, on the one hand, they repeatedly joined the organizing committee to do a good job in the enterprise support group. In order to occupy a good exhibition hall, the exhibition scheme was changed 3 times with the organizing committee.