"Yiwu Purchase" Ten Network Operators Have Been Granted The Online Business License.

Yesterday afternoon, " Yiwu purchase "Online business license" was first launched, and 10 Internet traders in Yiwu bought the online business license issued by the Yiwu municipal market supervision authority.

The virtual platform is divided into one shop after another, which corresponds to the more than 70 thousand shops in the physical market. Every market operator can apply for "online business license", which facilitates the certification and supervision of the national administrative functional departments, and helps to establish the honest image of merchants.

Wang Jianjun, general manager of "Yiwu purchase", believes that this is an innovation of the company's practice of "Internet +" concept, which has a milestone in the history of China's e-commerce industry.

　　 According to the online business license

You can find the corresponding physical shops and bosses.

Su Runxiang has been selling sporting goods for more than 10 years in Yiwu. International Trade City There are booths in area three. Three years ago, he registered his online store in Yiwu. Yesterday, she became one of the first market operators in Yiwu small commodity city with "online business license".

"According to the online business license, you can find physical stores, find every product, and even find out who the boss is. Therefore, with the online business license, buyers are naturally trusted.

Su Runxiang pointed to the two-dimensional code on the online business license. As long as he swept it, he could see all the honest records of his shop under the line, including the operation status of the International Trade City in the past two years, the panoramic view of the 360 degree shop of the physical store, and personal information of the enterprise at a glance.

In other words, the online business license is not to publish the traditional business license scanning photos to the Internet, nor to increase the scope of online business on the traditional business license, not to transform the traditional business license into an electronic version.

The "Yiwu purchase" online business license is approved by the Yiwu municipal market supervision authority. "Yiwu purchase" relies on offline basis to provide daily office hosting services. Wang Jianjun said, "Yiwu purchase" relies on the Yiwu market, online and offline integration, online shops and physical shops one by one correspondence, "Yiwu purchase" online business license in the business address is "Yiwu purchase" account, on behalf of merchants in the "Yiwu purchase" on the business premises, related to offline shop address, to ensure that "Yiwu purchase" transactions can be controlled and traceable.

"Arrange the staff to check every day in the market to ensure the safety of every purchaser." Wang Jianjun said that at present, the "Yiwu purchase" online business license is only aimed at all the Internet traders who are stationed in the "Yiwu shopping" platform within the scope of China's commodity city's International Trade City, the garden clothing market and the international production information market.

　 The purpose is to solve the problem of supervision for Internet merchants.

Ensure that consumers and purchasers find reliable products.

Now some consumers are starting to reject online shopping, because there are many fake and shoddy products on the Internet. The popularity of online shopping is also attracting more and more attention from consumers.

However, for the third party e-commerce platform like "Yiwu purchase", the certification and supervision of merchants is a common problem.

For example, a merchant in Yiwu, a business license under the cable. He opened an online shop on an electronic business platform and submitted a business license certification. The platform side recognized that the owner of the shop was the merchant, but it is still very difficult for the relevant departments to recognize it.

"Once there is a problem, regulation is more difficult, and ultimately, it is consumers who are wronged." Wang Jianjun, general manager of "Yiwu purchase", said that with the development of Internet e-commerce, the business premises extended from the offline to the online. Due to the particularity of the network, it is difficult for the traditional business license to authenticate and supervise the online business entities.

"To issue online business licenses to network operators is to solve the problem of integrity." Wang Jianjun said, let buyers quickly find trustworthy goods, this is the e-commerce industry wants to solve the problem, Yiwu purchase online business license mode is for supervision of a difficult innovation.

Wang Jianjun said, "Yiwu purchase" online and offline integration development mode, so that the online business entities can be certified and monitored, so as to have a creative "online business license", for the future Yiwu purchase of Internet financial services such as the establishment of a good faith foundation.

At this stage, the "Yiwu purchase" online business license mode can not be easily extended to other third party e-commerce platforms, but it can be extended to the "Yiwu purchase and purchase plan" (the new output mode carrier of Yiwu Commodity City in the era of the electricity supplier, divided into two parts at home and abroad, through the development of domestic and overseas partners, giving full play to Yiwu's information platform advantages, trading platform advantages and business management advantages, so as to provide convenience for buyers at home and abroad. )

Jin Fangping, chairman of Shangcheng group, thinks that the most important thing of "Internet +" is "after +". Behind the "plus" of "Yiwu purchase" is China's Small Commodity City: "we stand on the" Internet + "draught, we must make good use of the accumulated foundation of the Yiwu market over the past 30 years, and make use of Internet e-commerce to change the mode of circulation, shorten the circulation links, and enhance our competitiveness.

Jin Fangping said, "Yiwu purchase" network business license issuance, for mall group to further promote "Yiwu purchase" online cross-border transactions provides a premise, is conducive to the construction of a strong industry support, online and offline integration, covering the whole country and even the world "spider web" market platform, consolidate "entity + e-commerce + integrity protection" Yiwu purchase Electricity supplier mode 。